Bridgestone joins Circular Economy 100 Programme
Established in 2010 with the aim of accelerating the transition from the current ‘take, make and dispose’ extractive industrial model to a circular economy, the Ellen MacArthur Foundation acts as educator, communicator and lobbyist for this issue. The Isle of Wight-based organisation’s Circular Economy 100 (CE100) programme is a key vehicle for spreading the message, and today Bridgestone Corporation has announced it has come on board.