Bridgestone has detailed a number of organisational changes to its global management structure that went into effect at the start of 2024. Tyrepress reported the company’s promotion of Central Europe managing director Christian Mühlhäuser to vice president of the North Europe region on 22 February. The creation of Mühlhäuser’s new role is part of the transition from Bridgestone EMIA (Europe, Middle East, India and Africa) to the newly created Bridgestone EMEA (Europe, Middle East and Africa) Core Tyre Business Unit. Bridgestone told Tyrepress that the changes have been made “as part of move to further strengthen the global management structure.”