As we can see this year’s Autopromotec intends to offer expansion on two fronts – increased emphasis on the educational aspects of the exhibition (which is increasingly marketing itself as forum for thought leaders); and increased internationalisation, particularly with regard to BRIC nations in general and Brazil and Argentina in particular. As far as the tyre and wheel contingent is concerned there are definitely a number of names you will have heard of, but perhaps not as many of the best known brands as you may have thought. That said, as they say, the show ain’t over till the fat lady sings and many of those that have shown up choose to register in the names of their local distributors rather than their international brands.