Investment in rideshare start-up broadens Michelin’s product promotion horizons in China
Through its Incubator Office, Michelin has invested in a start-up in China that has developed and promotes a mobile application dedicated to providing ridesharing matches and services. The company is called Luli Information Technology (路俪科技), and Michelin sees growth potential for the firm in what it believes will be a significant market for ridesharing – a concept the tyre maker views as a “key component of a multi modal transportation ecosystem for today’s cities.”