New Captain Steers Steady Ship
As Cooper Tire’s motorsports season ramps up, Tyres & Accessories met with Cooper Tire & Rubber Europe managing director, Julian Baldwin. Since taking over the role as part of a normal pre-prepared succession plan following Ron Shield’s retirement last August, Julian Baldwin has settled into the role and is geared up to the European and global challenges that now face him. As part of this month’s Manufacturing Focus, Tyres & Accessories interviewed Baldwin but with a particular eye on developments in the manufacturing side of the business.
The sleepy Wiltshire town of Melksham might not be the first place you think of when you consider tyre manufacturing operations but Cooper’s UK and European production base plays a very important part in the wider organisation. Of the six distribution centres and five sales offices Cooper runs in Europe Melksham represents the region’s only manufacturing centre and basically half of what Cooper refers to as International Tire Operations. Cooper Tire & Rubber Europe run subsidiaries in France, Germany, Italy, Spain and Switzerland for marketing its products in continental Europe. (The other “half of the segment is the two administrative offices, two production facilities, and a sales office in China).