Yokohama to Show Tyre Range at Auto China
The Yokohama Rubber Co., Ltd., has announced that it will exhibit at the Auto China 2008 exhibition, which runs in Beijing between 20 and 25 April. According to a statement released on the subject, the thinking behind the Japanese tyre manufacturer’s appearance is: “To increase recognition of the Yokohama brand in China.” The company has been promoting phonograms (Chinese characters whose pronunciations sound like Yokohama in Japanese) in China since the summer. On this occasion, Yokohama is aiming to drive its brand awareness in the country forward by linking the brand and phonograms with its products at the auto show – a complete range of tyres will be exhibited.