Hangzhou Zhongce Invests in Premium Advertising Airtime
China’s growing automotive market presents rich pickings for tyre manufacturers looking to increase sales, and Hangzhou Zhongce Rubber is spending on advertising to ensure consumers know its products. During an advertising airtime auction held by the state broadcaster CCTV on November 18, the tyre manufacturer secured the top rated timeslot directly after the national news programme "Xinwen Lianbo". Hangzhou Zhongce is reported to have paid RMB 47.2 million (£4.13 million) for this premium airtime.