Despite Challenges, Bridgestone Rides Recovery in H1 2010
For Bridgestone, the first half of the 2010 financial year presented an operating environment “plagued by rising prices for raw materials.” Yet, despite these challenges, the Japanese tyre maker saw signs of a slight recovery in its domestic market plus a gradual recovery in the US and accelerated recovery in Asia and particularly in China. Bridgestone acknowledges that conditions in Europe remain “challenging”, but notes that the business climate there showed signs of bottoming out. In these operating conditions, Bridgestone states that during the six months to June 30, 2010 it stepped up efforts to improve manufacturing productivity, increase sales of highly competitive products, strengthen supply capacity and effectively utilise its management resources.