Of course, the earlier shows (including the first edition of Tire+) were held in Shanghai. This time, the 2018 event saw the Tire+ exhibition move to Guangzhou. According to the organisers the goal of the exhibition was “not only to continue the mature model of 2017, but also leverage the resources of the exhibition”. In practice this means leveraging the show’s ability to operate in both the business-to-business and business-to-consumer realms, specifically “the automobile industry chain, which is suitable for the post-automobile market consumption upgrade and individualized demand” as well as “tyres and aftermarket enterprises”.