In addition to presenting a wide range of new products at The Tire Cologne, Prinx Europe will share details of its newly forged alliance with retreading specialist Marangoni. The company invites visitors to find out more at Hall 8, Stand C 038/D 039 between 4 and 6 June.
In addition to manufacturing truck and passenger vehicle tyres – the former sold in the UK under the Fortune brand name and the latter as Fortune and Prinx tyres – Prinx Chengshan is staking its claim in the off-highway segment. So far, the company has restricted its activities in this area to China, where it has introduced OTR tyres for wide-body mining vehicles, smooth tyres for underground applications, and on-road mining crane tyres. It recently added to this portfolio with two further tyres for wide-body mining vehicles, the ET06 and ET07 in size 16.00R25.
Prinx Chengshan’s 2022 Environmental, Social and Governance Report (ESG Report) tells us that the company employs 6,144 people, manufactures tyres at plants in China and Thailand, and sells these in three main regions – China, North America and Europe. Its key brands are Prinx, Chengshan, Austone and Fortune.
The tyre industry has long been considered a high-energy consumption industry, and manufacturers based in China have therefore been profoundly impacted by their government’s carbon neutrality and carbon peaking policies. Prinx Chengshan comments that Shandong Province, where its factory in China is located, frequently issues guidance to aid qualitative development within the tyre industry.
From 1 June 2023, Huang Xiaolei will succeed Shi Futao as the chief financial officer of Prinx Chengshan Holdings Limited, the company behind the Prinx, Austone, Fortune and Chengshan tyre brands.
Prinx Chengshan Holdings Limited and its subsidiaries report selling 9.394 million tyres during the six months to 30 June 2022, a year-on-year increase of 3.3 per cent. From this total, 3.333 million were all-steel radial tyres and 5.919 million semi-steel radials. Cross-ply tyres accounted for some 142,000 pieces.
Prinx Chengshan is rolling out a new range of European market truck tyres under the Austone and Fortune brand names, and its efforts recently gained a boost when TÜV SÜD awarded the DR606 drive axle pattern its test mark. The tyre maker officially received this distinction during The Tire Cologne, when the head of the TÜV SÜD tyre testing team presented Prinx Chengshan its certification.
The difficulties that tyre makers are facing at present were reflected in Prinx Chengshan Holdings Limited’s financial results for 2021. Although company revenue increased 20 per cent year-on-year, a “significant increase in raw material prices and ocean freight rates” dragged gross profit down by approximately 24.7 per cent.
Prinx Chengshan has unveiled a new flagship passenger car tyre range in the company’s home market. Called “华” (Hua), the Chengshan tyre is crammed with innovations that the manufacturer claims elevate it to the standards of international first-line brands. In addition to offering high durability, wear resistance and mileage potential, as well as low rolling resistance, Prinx Chengshan points out aesthetic highlights – Hua is the first domestic tyre line in China to feature velvet textured sidewalls.
Adrian Costache is the new sales director for the Austone, Fortune and Chengshan tyre brands in Europe. He began in this role on 1 February and reports directly to Thomas Wohlgemuth, managing director of Prinx Chengshan Tire Europe. As sales director, Costache is responsible for complete price management as well as European sales for both passenger car and commercial products.
Prinx Chengshan relocated its European operations to Germany in 2019, and the Darmstadt-based Prinx Chengshan Tire Europe GmbH team has now been reinforced by the arrival of Sybille Schümann-Huth as senior marketing & communications manager. She reports directly to managing director Thomas Wohlgemuth.
Less than two years after Prinx Chengshan Europe came into being, the company has already sold quantities of tyres numbering in the millions across Europe. Not only that, but the Chinese-based firm has also invested in a manufacturing base in Malaysia during the same period of time. Tyres & Accessories met up with European managing director Ivan Majsky and the rest of the European sales and marketing team at Tire Cologne in order to find out more.
New website launched at Autopromotec Established during the second quarter of 2016, Prinx Chengshan Europe was born following Chengshan’s move away from Cooper Tire in 2014. First came the establishment of Prinx Chengshan itself in December 2014. Then, roughly 18 months later, the company began appointing a number of staff in Puchov, Slovakia to run […]
For Prinx Chengshan Tire Company, which is exhibiting at Reifen between 24 and 27 May, “Essen is calling”. The firm’s attendance marks its return to the well-known tyre exhibition some 10 years after the company’s last appearance. Lots has changed since then, not least the ownership of the company following the firm’s decision to buy-out joint venture partner Cooper Tire back in December 2014.
The eighth annual “Asian Essen”, Reifen China took place at the Shanghai New International Expo Centre in the first week of December, with some of the Chinese tyre industry’s major players rubbing shoulders for the last time in 2014. The European side of the Sino-German partnership behind the annual show, Messe Essen stated that it expected the presence of around 120 exhibitors in hall W1 and 15,000 trade visitors. This latter figure, unconfirmed at the time of writing, takes into account the other three-quarters of the twin exhibition; RubberTech China 2014 and the International Exhibition on Rubber & Elastomer, led by the China United Rubber Corporation, comprised around 500 exhibitors across another three halls (W2-4). Messe Essen CEO, Oliver P Kuhrt stressed the importance of the ‘Reifen’ brand’s presence in China, stating in his introduction to the show that it “stands for the success of a fair made in Essen extending across borders”. With about two thirds of the exhibitors at May’s Reifen 2014 visiting Essen from outside Germany, Messe Essen also noted the importance of Reifen China in recruiting Asian participants, whose attention the exhibition organiser has drawn in Shanghai.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.