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Yokohama announces ‘Ultimate Chelsea FC fan’ in USA

Yokohama Tire Corporation has found its “ultimate Chelsea FC fan”. Responding to the Yokohama True Blue Fan Challenge contest, Daniel E of Phoenix, Arizona put on his Chelsea beanie and shirt and started working on the winning entry. The tyre manufacturer, and Chelsea shirt sponsor, called his short video “creative” and “clever”, awarding it the top prize out of hundreds of entries: a trip to see Chelsea beat Liverpool 1-0 at the Rose Bowl in Pasadena on 27 July. The prize also included $1,000 in spending money, tickets, hotel, airfare and a 2016-2017 Chelsea FC jersey signed by the first team squad.

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  2. Yokohama and Chelsea offer free youth soccer clinics in the US
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  4. Yokohama supporting Chelsea FC pre-season match
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Chelsea FC launches 3rd kit displaying Yokohama branding

Chelsea FC has unveiled its new third kit for the 2016/17 season, following the recent introduction of this season’s home and away shirts. All three shirts feature Yokohama Tyres branding, after the Japanese tyre-maker signed what is thought to be the second most valuable shirt sponsorship deal in English football. As official shirt partner to Chelsea, Yokohama will appear across the chest of all of the club’s shirts until at least 2020, giving the brand significant exposure and awareness around the world.

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  2. Chelsea Ladies FC extend Yokohama football brand reach
  3. Yokohama shortlisted for prestigious sponsorship award
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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Chelsea FC US tour ‘boosts’ Yokohama brand

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As the countdown begins to the 2016/17 Premier League football season, Yokohama is aiming to achieve a “global brand boost” thanks to Chelsea FC’s pre-season preparations in the United States, which includes participation in the International Champions Cup.

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  1. Yokohama and Chelsea offer free youth soccer clinics in the US
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  3. Yokohama’s Chelsea shirt deal worth up to £200 million
  4. Yokohama release Chelsea tyre
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Chelsea connection helps Yokohama score tyre safety award

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Yokohama has won TyreSafe’s Tyre Manufacturer Award in recognition of its efforts promoting tyre safety in the UK. As a long-standing supporter of TyreSafe, Yokohama carried out a series of high-profile activities with Chelsea Football Club during last year’s tyre safety month, which took the industry’s tyre safety messages to a new audience in a dynamic and engaging manner.

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  4. Premier League fans at Chelsea v Leicester City to be shown TyreSafe message
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Yokohama and Chelsea offer free youth soccer clinics in the US

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In the US Yokohama Tire Corporation (YTC) and Chelsea FC are holding free youth soccer clinics during July and August. The clinics, open to the general public, are in conjunction with Chelsea’s U.S. summer tour.

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  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  4. Chelsea Ladies FC extend Yokohama football brand reach
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Yokohama offering $60 or a Chelsea shirt to consumers

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In the US, Yokohama Tire Corporation (YTC) is offering consumers either a new 2016-2017 Chelsea Football Club (FC) shirt or a $60-$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tyres (including the new Geolandar A/T G015).

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Yokohama introducing Chelsea Captain John Terry to Chinese fans

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On 21 March The Yokohama Rubber Co., Ltd., will be introducing John Terry, the captain of the Barclays Premier League Champions Chelsea Football Club, to Chinese football fans at an event in Shanghai. According to Yokohama, which is shirt sponsor of Chelsea, the event will feature a football clinic for local high school players, followed by a press conference and an interview/talk show with the Chelsea team captain.

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Guus Hiddink to appear with Yokohama at 2016 Geneva Motor Show

Yokohama Rubber has announced its exhibition activities for the 2016 Geneva International Motor Show, with the manufacturer’s Chelsea FC sponsorship taking centre-stage. The BluEarth-A AE50 Chelsea FC Edition, which features the logo of the Barclay’s Premier League holders, will be presented with a personal appearance by current first-team manager, Guus Hiddink and Chelsea managing director Christian Purslow, who will conduct a Q&A session. In addition, the company’s Advan Sport V105 global flagship tyre will be featured.

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  1. Chelsea FC launches 3rd kit displaying Yokohama branding
  2. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  3. Chelsea Ladies FC extend Yokohama football brand reach
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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Chelsea FC tyre on display at India’s largest motor show

Auto Expo 2016 will open to the public later this week. The exhibition, which takes place in Greater Noida, near New Delhi, is said to be Asia’s largest and the world’s second-largest motor show, and attracted more than 700,000 visitors last time round. Yokohama Rubber has confirmed its presence there as an exhibitor.

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  1. Yokohama release Chelsea tyre
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Yokohama announces ‘Ultimate Chelsea FC fan’ in USA
  4. Yokohama supporting Chelsea FC pre-season match
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Yokohama previewing Chelsea FC tyre at Autosport International

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Visitors to the Autosport International show today are being given the opportunity to see the Chelsea FC Edition tyre from Yokohama. The Japanese tyre maker’s UK distributor is previewing the special edition BluEarth-A AE50 tyre at its show stand prior to its UK market launch, which will take place in the coming weeks.

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  4. Yokohama shortlisted for prestigious sponsorship award
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Yokohama release Chelsea tyre

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The Yokohama Rubber Co., Ltd. is to launch the “BluEarth-A AE50 Chelsea FC Edition” featuring the Chelsea Football Club logo on the sidewall. Following the product’s release in Japan on 29 October, the tyre will be launched gradually in Europe, Asia and South America, with approaches varying from country to country. According to Yokohama, the Chelsea tyre will be available in three sizes: 225/45R17 94W, 205/55R16 91V and 195/65R15 91H.

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Related news:

  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Premier League trophy to appear at Automechanika with Yokohama
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Chelsea Ladies FC lend support to Tyre Safety Month

Chelsea Ladies FC will support this year’s Tyre Safety Month, raising tyre safety awareness among Britain’s drivers. Having recently lifted an historic ‘Double’, the team has taken time out of its Champions League preparations to encourage motorists to practise #SafeTyreChecks – the key message of October’s month-long tyre safety campaign. The backing from the English Women’s Super League and FA Cup champions extends the support already offered to Tyre Safety Month by Yokohama, Chelsea FC’s Official Shirt Sponsor, and TyreSafe board member.

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  1. TyreSafe signs up Chelsea FC
  2. Premier League fans at Chelsea v Leicester City to be shown TyreSafe message
  3. TyreSafe, Yokohama and Chelsea continue to part with tyre safety messages
  4. Yokohama hails Chelsea tyre safety awareness campaign
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Yokohama to exhibit tyres and Chelsea connection at 44th Tokyo Motor Show

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The Yokohama Rubber Co., Ltd. is to participate in the 44th Tokyo Motor Show 2015, which will be held at Tokyo Big Sight in Tokyo, Japan, from 28 October to November 8.

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  1. Yokohama exhibiting at Tokyo Auto Salon 2016
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  4. Yokohama Rubber offers show visitors glimpse into tyre future
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Tyres in football: 2015/16 season heralds expanded deals with biggest clubs

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Coinciding with the start of the 2015/16 European football season, various tyre manufacturers have continued the step up in sponsorship involvement with some of Europe’s biggest clubs. Continuing the trend Tyres & Accessories observed last year, bigger, broader deals are expanding tyres’ role in football, and increasing the prominence of brands outside the traditional premium names.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Related news:

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Yokohama debuts as Chelsea shirt partner on new home uniform

Chelsea Football Club unveiled its 2015/16 home kit today, and the fruits of Yokohama Rubber’s £40 million a year deal with the club are clear for all to see – for the first time ever, the familiar blue Chelsea shirt bears the Yokohama Tyres logo.

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  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Yokohama and Chelsea offer free youth soccer clinics in the US
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Chelsea FC launches 2018/19 home kit, with Yokohama returning as shirt sponsor
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