Online auto parts dealer Autodoc has named Spanish footballer and world champion Fernando Torres as the company’s exclusive brand ambassador. Resultant communication activities include a wide range of campaigns, but the focus social media activities in Spain and the UK as well as in all of the other 25 European countries in which Autodoc is currently active.
Yokohama has congratulated Chelsea on its victory over Villareal on penalties in the European Super Cup. The tyre manufacturer has backed Chelsea since 2015, commencing with a multiyear shirt partnership worth around £40 million per season. Since the end of the initial deal, Yokohama has continued its relationship with the London club, becoming its official tyre partner in 2020. Since Yokohama launched its relationship with Chelsea, the club has also won two Premier League titles, the European Champions League, the Europa League, and the FA Cup, giving both the club and Yokohama major worldwide exposure.
While Yokohama has ended its Chelsea shirt sponsorship after “five very successful years”, the Japanese tyre manufacturer will continue its relationship with the premiership team as Official Global Tyre Partner.
Chelsea FC and shirt partner Yokohama, have created a web-video to help raise awareness of this year’s tyre safety month. Running throughout October when variable weather conditions can make driving particularly treacherous, tyre safety month is encouraging motorists to carry out regular tyre safety checks such as ensuring their tyres are inflated to the correct pressure and they have adequate tread depth.
Japanese tyre manufacturer, Yokohama, returns to the Silverstone Classic for its second year as the official tyre partner. Over 100,000 people are expected to attend the motorsport and classic car event from 26–28 July.
This year, Chelsea FC will play a pre-season match in Japan, an event sponsor Yokohama Rubber has previously requested. The tyre maker has now announced its support of the fixture, which is scheduled for 19 July – it intends to “work closely with Chelsea” while the team is in Japan to “bring Japanese fans closer to the ‘Blues’ ahead of the 2019/20 season.”
Chelsea FC and Nike have unveiled the club’s brand new third kit for the 2017/18 season, which features Yokohama’s logo.
For the second year in succession, Yokohama has been awarded TyreSafe’s Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK.
Having initially secured the award last year, Yokohama built on the success of its original campaign by utilising its partnership with Chelsea Football Club throughout 2016 to generate further high-profile awareness of tyre safety issues with Premier League football fans, and creating a powerful call to action, encouraging fans to check their tyres for a safe journey home.
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