One junction along the A500 from its UK headquarters in Stoke-on-Trent, the Michelin Training Centre is a point of reference for just about every point of the tyre industry. Offering a portfolio consisting of more than 100 training courses, the centre covers technical product training in the car, motorcycle, industrial, truck and agricultural tyre segments, as well as technical information for police and “tyre forensics”, and management and sales training appropriate for the industry. Many of the courses offered also include City & Guilds and REACT accreditation, giving attendees the backing of external qualifications on top of training coming from one of the few brands to achieve total recognition. Tyrepress toured the Stoke-on-Trent centre with its manager Charly Bailey, who explained the litany of tyre business knowledge available to those attending the MTC’s courses: “Sometimes when you’re really busy in a workshop you don’t get the chance to ask a question.”