charity Archives - Page 26 of 34 - Tyrepress

Posts

HiQ Introduces “Local Hero” Promotion with Sally Gunnell as Brand Ambassador

The first HiQ National Franchise Conference of 2010 – taking place today and yesterday at the Mercure Albrighton Hall Hotel near Shrewsbury – saw the launch of the fast fit network’s latest national advertising campaign to find the UK’s “local heroes”. The new promotion is designed to deliver HiQ’s concept of itself as a “national brand driven by local business, local heroes” by allowing local communities to recognise the contribution of local people, said marketing manager Geraldine McGovern, introducing the eight month public relations programme. In addition, the local hero campaign will be represented in national media outlets by new brand ambassador and British Olympic gold medallist Sally Gunnell, who spoke to the franchisees about being “able to champion the work of others.” Gunnell talked of the value of others’ support in helping her achieve sporting success, drawing comparisons with the relatively unrecognised contribution of selfless people to the local area. The campaign, she said, will offer communities the chance to “recognise the people that often we don’t really think about.”

21st April 2010/by Tyrepress Editors

Infleet Continues Army Benevolent Fund Support

For the last three years Infleet has supported ABF – The Soldiers Charity as its chosen charity. The fleet company, having sponsored a race at the greyhound track in Wolverhampton for several years, recently arranged to exclusively sponsor a particular rave in support of the ABF. The company has also contributed to several other ABF charity events.

Perhaps one reason why the company is particularly keen to support its chosen charity is because Infleet commercial director Chris Comport is also a Colonel in the Territorial Army and he has been associated with the forces for over 35 years.

20th April 2010/by Tyrepress Editors

HiQ and BTCC Fans Raised £50,000

In addition to the branding opportunities implicit in motorsport involvement, the HiQ brand’s continued presence in British Touring Cars allows it to continue using the championship to further its charity activities. The fast-fitter praised the thousands of British Touring Car Championship fans this week, after it was announced they had helped to raise a staggering £50,000 for Breast Cancer Care. Not only that, company representatives told Tyres & Accessories that the upcoming season would see HiQ raising funds for the Teen Cancer Trust in 2010 – funds which will go towards a new wing at the Birmingham Children’s Hospital.

25th March 2010/by Tyrepress Editors

CES UK Launches Chassis Safety Events

Regarding braking as one part of the triumvirate of chassis safety, car parts, garage equipment and training provider, CES UK has launched a series of events at educational facilities located close to its branch network across the UK. CES has a “Safety Triangle” logo illustrating this point, with the three ‘s’-es of stopping steering and stability emblazoned on each of the shapes sides. The events, in the words of CES, “will be looking at the safety critical systems within the chassis systems and exploring the results of component failure, duty of care, changes in technology and garages profit opportunities.”

1st March 2010/by Tyrepress Editors

Firestone Natural Rubber Extends Donation Cargo Scheme

Liberia’s rubber industry is often shrouded in controversy, with various parties claiming the use of child labour and a workforce trapped in a cycle of poverty. Numerous charitable organisations are working to improve conditions for Liberians working on the nation’s lucrative rubber plantations, however, and Firestone Natural Rubber Company (FSNR) reports its intention to extend its partnership with these charities – its Donation Cargo Program – through 2010. This year’s efforts mark to ocean freight programme’s fifth year in operation.

18th February 2010/by Tyrepress Editors

Charity to Head Conti Americas Passenger & Light Truck Dealer Sales

During these tough times for the commercial vehicle tyre market, Continental Tire the Americas has turned to charity for help – Chris Charity, that is. The former Continental Tire Automotive Aftermarket national sales manager is taking on the role of national sales manager for the Passenger and Light Truck Tire Division’s Dealer Channel, a role in which he will be responsible for directing, managing, training and supervising the dealer field sales force. Charity will also manage and oversee the development of new business and the growth of existing accounts within the US. Charity replaces Tom Colelli who is retiring after 43 years of service with Continental Tire.

15th February 2010/by Tyrepress Editors

Bridgestone Partner National Tyres for Roadshows

More than 750 people got to experience sitting behind the wheel in an F1 car recently, courtesy of National Tyres and Bridgestone. National Tyres held four roadshows at the end of last year in several locations up and down the UK including Grimsby, Glasgow, Cambridge and Plymouth. The roadshows were held at local Sainsbury’s stores and showcased Bridgestone’s replica Formula One car and driving simulator. For a small charity donation, visitors were able to get up close and personal and have their photo taken in the replica car, as well as testing their driving skills on the simulator. The events raised nearly £800 for designated charities. Tim Lee, national account executive at Bridgestone, said: “We have worked alongside National Tyres at a number of events up and down the country. The roadshows were a huge success and we are thrilled to have helped raise so much money for the local charities. We are hoping to carry out more roadshows this year to educate more drivers about tyre safety, as well as raising even more cash for good causes.”

28th January 2010/by Tyrepress Editors

Cooper Employees Raise £4,000 for Help for Heroes

Staff at Cooper Tire’s UK headquarters in Melksham raised more than £4,000 for the Help for Heroes charity last month with a festive raffle. The raffle, organised by HR officer Steve Forbes and Unite representative Steve Saunders, took place on 23 December and raised £2,052.03 for the forces charity. That amount was matched by Cooper Tire & Rubber Company Europe, to bring the total to £4,104.06.

13th January 2010/by Tyrepress Editors

Kumho Donates to ‘Needy Neighbours’

Kumho Tire parent company the Kumho Asiana Group has donated three billion won (£1.58 million) to help needy South Koreans. On December 1 the CEO of Kumho Asiana’s Strategic Management Headquarters, Nam-Su Oh, visited the ‘Community Chest of Korea’ charity group in Seoul and made the donation. Following the donation, a Kumho Asiana spokesperson commented: “While we have been focused on corporate restructuring, we cannot neglect our contribution to needy neighbours. We decided to become the first [corporate] donor, considering our needy neighbours who have been suffered from a hard winter in this global financial crisis.”

9th December 2009/by Tyrepress Editors

BEN Charity Skydive Reaches Great Heights

When former BEN chief executive Geoffrey Atkinson OBE and his wife Tina leapt out of an aircraft at a height of 15,000 feet on October 17, they were aiming to raise £15,000 for the automotive and related industries’ charity. As it turns out, they should have commenced their skydive a thousand feet higher – as to date the pair have raised an impressive £16,000 for BEN.

27th November 2009/by Tyrepress Editors

BA Bush F1 Promotion Raises £700 for Parkinson’s Disease Society

Shoppers in Spalding helped raise almost £700 for the Parkinson’s Disease Society by paying to have their picture taken next to Bridgestone’s replica Ferrari F1 car at an event that marked the opening of BA Bush & Son’s latest tyre depot on Fulney Lane North. The money was raised at a F1 event at Springfields Outlet Shopping & Festival Gardens, where local people were invited to have their picture taken alongside the car in exchange for a small donation to the charity.

23rd November 2009/by Tyrepress Editors

Former BEN Head Parachuting For Charity

Former BEN chief executive Geoffrey Atkinson OBE and his wife Tina are preparing to skydive 15,000 feet on 17 October to raise money for the UK automotive industry charity he used to head up. Geoffrey and Tina, who, as Tina Steele, was formerly BEN’s fundraising director, have already raised almost £10,000 and are well on their way to their £15,000 target.

8th October 2009/by Tyrepress Editors

ATD Helping Remove Playground Barriers for Children

(Tire Review) American Tire Distributors has partnered with non-profit Boundless Playgrounds to build a playground accessible to children with and without disabilities. The playground, which ATD is helping fund with a $100,000 donation, will be located in Huntersville, N.C., where ATD is based. ATD unveiled plans for the playground and announced an additional $70,000 in charitable gifts to two Charlotte-area human services agencies during its 20th annual American Tire Distributors Charity Classic, which this year crossed the $1 million mark in total funds raised for local non-profits.

7th October 2009/by Tyrepress Editors

Hamilton Meets Club Rainbow in Singapore, Hosted by Bridgestone

Bridgestone has been showing that its involvement in Formula One stretches beyond the supply of rubber on race days; the manufacturer hosted an event in which eight of the disadvantaged children of Singapore’s Club Rainbow met up with Vodafone McLaren Mercedes driver, Lewis Hamilton. Club Rainbow (Singapore) is a registered charity committed to helping children and youths suffering from a range of chronic and life-threatening illnesses. Established in 1992, the charity currently supports more than 470 beneficiaries and their families.

25th September 2009/by Tyrepress Editors

Pan Autos of First Stop Golf Day Raises 1,900 for Jumbulance

Pan Autos, part of the First Stop network of tyre dealerships, has raised over £1,900 for a local charity at its annual charity golf day.

13th August 2009/by Tyrepress Editors