HiQ and BTCC Fans Raised £50,000
In addition to the branding opportunities implicit in motorsport involvement, the HiQ brand’s continued presence in British Touring Cars allows it to continue using the championship to further its charity activities. The fast-fitter praised the thousands of British Touring Car Championship fans this week, after it was announced they had helped to raise a staggering £50,000 for Breast Cancer Care. Not only that, company representatives told Tyres & Accessories that the upcoming season would see HiQ raising funds for the Teen Cancer Trust in 2010 – funds which will go towards a new wing at the Birmingham Children’s Hospital.