The Kwik-Fit brand is now present in Italy following the opening of the first outlet in the country last Saturday. Kwik-Fit’s entry into Italy follows last year’s signing of an agreement between the company and CDG-ONE, a company belonging to Italian tyre distributor Segema S.p.A. As a master franchisee, CDG-ONE plans to build a network of more than Kwik-Fit 200 centres in Italy by 2026 – the first is now in operation in Buccinasco, Milan.
The Kwik Fit Group has agreed a partnership deal that sees the Kwik Fit tyre retail and fast-fit brand expand into Italy. Under the terms of the agreement, 200 centres are set to open over the next decade.
The expansion is based on a franchise agreement with CDG-ONE, part of Segema S.p.A., a leading tyre distribution group in Italy. Segema imports and distributes Yokohama tyres in Italy through Yokohama Italia S.p.A. and GiTi Tyres through Magri Gomme S.p.A.
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