When it comes to market share, 75 per cent is a very respectable figure indeed. This is, according to Hubert Plouchart, EMEA region director of sales at the Carlstar Group, the share the company’s Carlisle tyre brand holds in the US small tyre market. This isn’t the case here in Europe, however the Carlisle brand is well-known for its lawn and garden, ATV and UTV tyres. What it isn’t yet known for is its tractor tyres, and at Agritechnica the Carlstar Group set out to change that.