Kumho presented its latest tyres and award-winning technologies at Autopromotec 2022. It also used the opportunity to underline its new approach to the Italian market, similar to its UK strategy, as Carlo Citarella, managing director of Kumho Tire Italia, explained. He said that Autopromotec gave the company “a great opportunity for the whole Kumho Tire Italia Team to speak directly with our customers, following the new direct approach to the market. Only by talking directly with the customer can we better understand the retailer’s needs and offer a service that lives up to their expectations.“ The manufacturer’s tyre range has been calibrated to meet these expectations. The latest tyres on stand included the Ecsta PS71, Ecsta HS52 and Ecsta PS71 EV summer tyres, the new Wintercraft WP52 and the all-season Solus HA32.