Compound Interest
Road transport dominates Europe’s haulage business, with over 80 per cent of total freight in the region shipped by this means. The story is much the same in North America and in most world markets, and the pressure to remain competitive is high. Opportunities to reduce operating costs without compromising the standard of service are limited, and fuel economy is viewed as one of only a few factors that can be positively manipulated. Indeed, the September 2008 PricewaterhouseCoopers report “The Truck Industry’s Green Challenge: headwind or competitive edge?” identified fuel economy as the road transportation industry’s number one purchasing criteria. Yet an innovation widely embraced by manufacturers of passenger car tyres, the use of silica in the compound to facilitate lower rolling resistance, has remained beyond the commercial sector’s reach – until now. In November 2008, two established providers of solutions for the tyre industry, Rhodia and Dow Corning, announced the formation of an alliance to address this problem. The result of their joint work is already on the road.