Sailun seeking to increase European, Middle Eastern sales
Established in November 2002, Sailun Co., Ltd. has been producing tyres for around 7 years. During this time the company has established a foundation in the market place, growing very fast in a number of areas. The company started off focusing on distribution agreements in North America, Europe and South America, but – as we saw from the establishment of a Sailun Europe subsidiary, which was announced in October last year – the firm is set on further expansion.
Currently the company is on the hunt for a tyre distributor local to the Middle East with the motivation and ability to drive the brand forward, hence the decision to exhibit in Dubai at this year’s Automechanika Middle East at the start of June. At the moment Sailun reports turnover of around US$40 million in this region, but the aim is for a new partner local to the Middle East region to work with the company to significantly increase this. Sailun representatives told Tyres & Accessories that the firm is already in talks with some interested parties, but it is far too early to share any details about this.