Vredestein launches UHP tyres in Budapest “takeover”
Following Apollo Vredestein’s launch of the Apollo Aspire 4G at Geneva, the tyre manufacturer is “taking over” Hungarian capital Budapest for another major launch between 25 March and 2 April. Vredestein is introducing two new summer tyres – the Ultrac Vorti and the Sportrac 5 – in a grand event that will see major sites in the city, including the five-star Four Seasons Hotel and the Museum of Applied Arts, embellished with Vredestein branding. On Sunday 25 March, the brand announced its arrival with a convoy of 35 vehicles with Vredestein branding, while several mega-billboards in the city centre draw attention to its week-long residence.