During the last few years, tyremakers have repeatedly increased prices. The combination of pandemic-related complications, lower car production rates, higher shipping costs as well as higher raw material costs meant that was inevitable. More recently, the situation was compounded by unusually high rates of general inflation driven by increased energy costs that came as the result of war in Ukraine. However, shipping costs are now lower than they were and industry sources report that tyre manufacturers are beginning to change their previously one-way price movement policy. But is that reflected in sell-out pricing? Specifically, what about the stereotypically more price-drive online etail tyre business? Tyres & Accessories got in touch with Encircle Marketing, which specialises in the kind of market research that can answer those questions, in order to find out.