Kings Road Tyres to launch Aeolus Valued Partner incentive at Brityrex
Kings Road Tyres was appointed as the exclusive distributor of Aeolus passenger car tyres at the beginning of 2014, and the company has announced the launch of this venture as a focal point of its Brityrex International 2014 activity, presented on its own stand. Primarily known as a distributor of commercial and agricultural tyres, KRT plans to get behind its new PCR product range with a package for retailers, called the Aeolus Valued Partner scheme. KRT says it will offer exclusive and innovative benefits, including an Aeolus-themed merchandising package, to fit out a reception area.