With China’s biggest online tyre retailer, Tuhu, having gone public at the beginning of this year, and with that firm alone generating annual sales of 13.6 billion yuan (£1.476 billion; 1.732 billion euros; $1.878 billion), the recent livestream panel discussion that took place between Tyres & Accessories and Car & Tire in China moved on to the similarities and differences between the online tyre business in the UK and Europe compared with China. The discussed touched on subjects including direct retail, pre-sale research and social media.