Pirelli Boasts 2009 Test-Topping UHP Products
When it comes to high and ultra high performance tyres, few would argue that Italian manufacturer Pirelli holds a position of distinction. The brand boasts original equipment contracts with many of the leading names in top end models from such manufacturers as Ferrari, Lamborghini, Audi, Aston Martin, Maserati, Jaguar, Mercedes, Alfa Romeo, Porsche and BMW, with its latest contract coming on the new Bentley Continental GTC Speed, the car maker’s most powerful convertible ever. Its P Zero collection of tyres – and indeed the marketing campaigns behind the range – emphasise the glamorous, lifestyle-conscious leanings of the market, backing these up with a series of high-ranking results in the 2009 round of magazine summer tests (the P Zero pattern alone picked up wins in Gute Fahrt and Sport Auto, alongside a “very recommendable” rating in Auto Bild Sportscars).