Nokian Aiming for Premium Segment Leadership in Russia
An overview of Nokian Tyres’ current position and strategy in Russia has been given by Anne Leskelä, the company’s Industrial Relations vice-president and CFO. She reported that the Russia and CIS region, which accounted for 26 per cent of the company’s 183.8 million euro sales in the first quarter of 2010, experienced a 42.7 per cent growth in sales to 46.8 million euros during the three-month period, with passenger car tyre market share increasing. Leskelä also stated Nokian Tyres’ objective of attaining market leadership in the premium tyre segment by 2014 in Russia and the CIS.