Pirelli’s Carlisle tyre plant is going 100% premium
Following the news that Pirelli is to receive funding from the UK government’s regional growth fund, Tyres & Accessories visited Pirelli’s Carlisle tyre manufacturing plant and met with industrial director, Paulo Batistini and engineering manager, Alan Wilson in order to find what this and other recent investments mean in practice.
While no official figures have been released, based on the fact that £950 million of government money is being supplied to 119 British business on the proviso that taxpayer funding is matched 5:1 with private investment it is a fair guess to assume that Pirelli is pushing millions towards the development of the latest generation of eco-tyres in Carlisle. And this fits with the company’s wider strategy. Pirelli’s latest industrial plan, published in November 2011, has the stated aim of leading what it defines as the premium market by 2015. With this in mind, the recent developments which centre on transitioning the plant towards to almost exclusively high performance output (and therefore high value products) are to be expected.