Hankook Ranked 5th in J.D. Power Survey
Hankook Tire recently announced that it has ranked fifth in the mass market/non-luxury segment of J.D. Power’s ‘2007 OE Tire Customer Satisfaction Study’. The manufacturer attributes this respectable placing to the company’s increasing focus on quality service and production, and its consistent investment of approximately five per cent of annual revenue into R&D.
Hankook Tire scored 810 out of 1,000 points, outperforming Bridgestone, Dunlop, Yokohama and Continental. The study measures overall customer satisfaction with their original equipment tyres, examining five key factors: wearability, appearance, traction/grip, ride and handling. Rankings are based on owner experiences with their tyres during the first year of ownership. Hankook Tire jumped its rank for third consecutive year; escalating from tenth in 2004 to eighth in 2005, sixth in 2006 and fifth in this year.