Michelin and the ACO (Automobile Club de l’Ouest) are celebrating the centenary of the Le Mans 24 Hours in June 2023. The tyre manufacturer is marking the occasion by reviewing its innovations made in conjunction with this partnership, while also looking towards the future of top-level motorsport in the context of increasingly prevalent and important sustainability considerations. The tyre manufacturer has committed to the use of fully sustainable materials across its entire range of tyres by 2050. Looking both to its history of innovation and current developments, such as the 63 percent sustainable material tyre it has developed for Green GT’s H24 hydrogen-powered racing prototype, Michelin makes the case for motorsport as “a unique accelerator of sustainable innovation,” and a suitable proving ground for technologies that lead tyre innovation in this area.