CAM to sever GfK ties as Tyre Intelligence Europe development accelerates
CAM has announced it will sever its ties with the market research company GfK, coinciding with the emergence of the Tyre Intelligence Europe data platform. CAM will relinquish its role in extracting data provided by regional and independent dealers through the agency of its software systems on GfK’s behalf. The service to extract data from customer systems will cease at midnight on 31 March 2017.