Wholesalers Embrace Online Trading to Drive B2B Tyre Sales
Online ordering of tyres between wholesalers and their retail customers is undergoing a technology-driven revolution, which is improving business efficiency through time and cost savings. One dedicated IT system developed by Cam Systems is already on track to deal with one-in-five of all wholesale tyre sales by the end of the year. And the proportion of sales traded online will gather pace as more businesses get involved and new systems become available.
Cam Systems released its MIDaS Virtual Warehouse system into the market as long ago as 1996. It allows wholesalers to set up direct online trading links with customers for 24-7-365 stock, price and delivery enquiries and order placement. But the trigger for industry-wide use of the system came with easy access to broadband, offering speed and reliability of connection and data transfer.