Liqui Moly has previewed its 2019 calendar, which the company promises will include a mix of “exclusive sports cars and beautiful women.” Peter Baumann, marketing director of the German oil and additive specialist, states: “Our calendar has a big fan base,” gathered over two decades. “It is intended to be a little ray of light in the stressful everyday life of a garage.”
For the first time in the history of the Liqui Moly calendar, a casting was held for the car to be featured in the photographs. 330 vehicle enthusiasts applied with their four-wheel dreams for the sole place in the oil and additive specialist’s most popular promotional medium. The winner was Rudolf Polzer’s DeLorean DMC-12 – a car with cult status and a famous former owner.
The annual Momo Tires calendar represents a change of direction. While images were previously taken from the archive of wildlife photographer Ricardo Cisneros, the tyre brand said it would, in cooperation with Momo Italy, explore new options with different naturalist photographers in future editions. The 2017 version features avian images by Stefano Ronchi, which Momo calls “sophisticated and elegant”.
The more artistic inclinations of recent editions of the Pirelli Calendar may be rubbing off on other tyre industry players. Tyres in Stock held the photoshoot for its 2017 calendar at The Louwman Museum, home to the world’s oldest private collection of classic motor cars.
Tyres in Stock, the online B2B tyre platform, has started its Miss Tyres in Stock 2 election in all participating countries. 29 year old Iris Dijs has been selected Miss Tyres in Stock of January.
Pirelli has launched the 42nd edition of its famous calendar today. Featuring 12 models selected and shot by Stephen Meisel, including Adriana Lima, Karen Elson and Candice Huffine, The Cal 2015 takes a more straightforwardly erotic approach after more conceptual recent editions. It has nevertheless achieved its fundamental purpose of getting the Italian tyre manufacturer’s […]
Pirelli says it has chosen Steven Meisel as photographer for its 2015 Calendar. The tyre maker hasn’t released any further information about the upcoming project at this stage.
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