An all-new tyre brand from Hankook Tire was unveiled at the SEMA show in Las Vegas yesterday. This new range from the Korean tyre maker will be sold under the Laufenn name, and although its initial launch is restricted to ten markets in North America, Latin America and the Asia Pacific region, Hankook describes Laufenn as a “global tyre brand” and says it will be introduced in Europe and other regions “in the coming years,” although a European launch in 2015 looks highly unlikely.