Trelleborg Wheel Systems has launched its agricultural tyre dealer programme at a meeting of its key dealers. Taking place at Mercedes Benz World, Brooklands, the event provided the chance to “share information, which is the crux of why we are here,” according to Trelleborg marketing manager Bruce Lauder’s introduction. The network of 28 Trelleborg dealers that have chosen, and been chosen, to cooperate in the Trelleborg Professional Centre (TPC) programme were invited to participate in an extended discussion during the conference. Trelleborg’s managing director UK and Ireland Andrea Manenti outlined the TPC concept, gave an overview of the UK agricultural tyre market and the manufacturer’s place within it and answered dealers’ questions.