The fact that Tyre Bay Direct’s NitroFill Auto Club was a contender the TAFF Innovation award that was announced during the course of Brityrex week is likely to promote both the nitrogren inflation brand and the “club” concept. Tyre Bay Direct (TBD) may not have won when the awards were announced on Wednesday 10 November, but as the saying goes “all publicity is good publicity.
Need to find a tyre label? CAM Systems is inviting you to try its new Online Tyre Catalogue (OTC). Showcased at Brityrex 2012, the system has been developed in parallel with but distinct from the company’s tyre labelling and CRM solutions that were also launched at the show.
CAM Systems previewed the first stages of its new Retail Customer Relationship Management (CRM) application to its retail customers at the recent Brityrex exhibition. According to the company, the new system granulises data providing them with options for more effective customer capture, contact and sales conversion for operations conducted at the counter, on the phone and over the web.
Suffolk-based freight forwarder, Maritime Cargo Services is now one of the UK’s leading freight forwarding specialists in the tyre industry, looking after more than 20 major tyre importers, managing the customs clearance and delivery of containers to well over a hundred tyre warehouses and depots throughout the UK and Ireland. The company is at Brityrex as October's issue of Tyres & Accessories went to print, and with wholesalers looking to implement the best strategy possible to achieve better margins in a stagnant market, the price of shipping is an important consideration. However, as cost and confidence continue to fluctuate, CEO, Rob Shelley suggests that predictability is still far from great.
Shandong Linglong Tyre Co. Ltd. headlined its participation in Brityrex International 2012 with the introduction of its Green-Max product family to the UK market.
According to the company, the Linglong stand was visited by prospective customers, apparently “eager to discuss new developments and opportunities.” The new Green-Max passenger tyre range was said to have been of particular interest and representatives from Linglong’s global headquarters in China were also on hand to welcome visitors and answer questions.
Lanxess AG has launched a business-to-consumer version of its new green tyre information app. The launch follows the release of the first version of the consumer orientated app in Europe during the Essen show, then in the UK in September at a tyre labelling roundtable sponsored by the compound supplier. The unveiling of the new app created in conjunction with the NTDA was previewed at October’s Brityrex exhibition before being officially launched at the association’s annual dinner.
Brityrex 2012 provided Infinity Tyres with the great opportunity to meet with industry figures from the UK and beyond, as well as allowing the company to catch up with many UK Infinity tyre dealers to discuss current business topics. It also gave the firm the chance to give its latest truck and passenger car tyres their UK debut.
A late addition to the Tyre Talk series of seminars held at Brityrex was Jane Whitelaw, senior adviser on Enforcement at the Environment Agency, whose subject was tyre disposal. Her talk, she said, would be based on two messages – are you clear about your responsibilities and how can you help the EA in its enforcement efforts?
The organisers of Brityrex, ECI International, have thanked exhibitors and visitors for their role in the latest show held at EventCity, Manchester 9-11 October. According to the company, Brityrex visitor numbers increased 5 per cent compared to the 2010 exhibition, with footfall growing to 2435 visitors.
Today is the third and final day of this year’s Brityrex show. The past two days have seen good visitor numbers at the new EventCity venue and Tyres & Accessories has enjoyed the opportunity to catch up on the latest UK industry news.
The UK government Department for Transport (DfT) thinks the British tyre industry could take up to six months to catch up with all the necessary requirements for European tyre labelling compliance. Furthermore, the department's prevailing view is said to be that “heavy handed enforcement is not on the agenda” in the first half of the year following the introduction of the new rules. Their view is that the introduction of the law is not about a short term rush to change, but rather a long-term transformation of the way the market interacts with consumers in the same way as has taken place in the white goods industry over a decade.
The September issue of Tyres & Accessories is now available online in our e-paper format. This edition contains the latest tyre news and views as well as features on Truck Tyres and Winter Tyres, plus a complete preview of Brityrex 2012. Subscribers can read this online now. Simply click more below.
Tomorrow (9 October) Brityrex 2012 kicks off at EventCity in Manchester. The week promises to be a fascinating opportunity to connect with the market and develop both relationships and knowledge. For a preview of who's at which stand, subscribers can click more to view the virtual edition.
CAM Systems will return to Brityrex next week, taking a bigger and more prominent stand on the back of interest generated by its tyre labelling solutions. Visitors to Stand 52 will see how the software solutions provider is incorporating tyre labelling into its Cameo and new Customer Relationship Management (CRM) platforms ahead of the 1 November EU legislation deadline – less than three weeks after the show.
Apart from the new venue, something else that you will quickly notice about this year’s Brityrex (which kicks off in just over a week's time) is the addition of a series of Tyre Talk seminars, designed to inform and provide a forum for discussion about some of the most pressing issues of the day.
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