Lassa exhibits wide range
Lassa tyres, produced by Brisa Bridgestone Sabancı Tyre Manufacturing and Trading Inc, (Turkey’s largest tyre producer and Europe’s seventh largest producer), exhibited its range of products at Autopromotec.
Brisa
Tag Archive for: Brisa
Lassa Tyres signs Bolton Wanderers partnership
Career TracksTurkey-based manufacturer Lassa Tyres has finalised a partnership agreement with Barclays Premier League football team Bolton Wanderers for next season. Turkey’s Brisa Bridgestone Sabanci, which manufactures Lassa tyres is the country’s number one tyre producer, and the seventh largest in Europe. The company said Bolton’s position as a successful and established member of the top tier of English football – next season will be the eleventh consecutive year that the club will compete in the Premier League – was a major attraction for the brand. The partnership was brokered by London based Samson Sport Consultancy, who have also secured contracts for Lassa Tyres in their other key markets.
Growing domestic, exports sales drive positive 2010 for Brisa
Company NewsLast year saw an upturn in global tyre markets following the slump of 2008 and 2009, and in presenting the 2010 annual report for Turkish tyre maker Brisa Bridgestone Sabanci Tire Manufacturing and Trading, chairperson Güler Sabanci said “Brisa reacted to this positive turn as efficiently as it reacted to the sudden deterioration that was previously caused by the harsh effects of the global financial turmoil; and managed the increase of demand in a brilliant fashion.”
Lassa showcases Phenoma and Competus HP tyres at Geneva
NewsBrisa’s Lassa brand is presenting its Competus HP and Phenoma tyres at the 81st Geneva International Motor Show, on an 80sqm stand in Hall 7. The Competus HP is the latest edition to the Lassa Competus family, and the new sports tyre, Phenoma, have been tested and approved by Germany’s TÜV SÜD Automotive. The show continues until 13 March.
Bandvulc Discusses Strategies for the Future at Key Dealer Conference
RetreadingBefore Christmas Bandvulc Tyre Contracts (BTC) the tyre management division of the Bandvulc Group recently hosted a conference for its group of Key Independent dealers working in partnership with BTC. According to the company, the focus of the event was to outline its performance during 2010 and advise of its plans and objectives for next year.
BTC reports that its turnover is already in excess of £30 million and has expansive plans for the year ahead. Opening the conference, Patrick O’Connell, group managing director, welcomed all to the event and outlined corporate plans and concerns with tyre and commodity prices along with stressing the importance of service delivery and maintaining quality in every aspect.
Brisa Acquires Bandag’s Turkish Operations
Company NewsBrisa, the Turkish joint venture company owned by Bridgestone and the Sabanci Group, has agreed to purchase Bandag’s Turkish operations for US$3.6 million. The company says this move provides Brisa with a “cost-cutting advantage” to the logistics sector and will increase the quality of service it can offer. The acquisition was made by the purchase of 7,508 shares in Bandag Lastik Mamülleri Ticaret Limited Şirketi; the transaction is subject to the usual legal approvals.
Bridgestone to “pay particular attention” to Turkey F1 Preparation
NewsBridgestone will take its hard and soft compound Potenzas to Istanbul this weekend for the Turkish Grand Prix in the knowledge that they face one of the toughest corners for tyres on the current calendar. The toughness off the circuit makes for yet another interesting race in 2010, with only 22 points covering the top eight drivers, a recent surge from the winner of the last two Grands Prix Mark Webber having made him the joint Championship leader with team-mate Sebastian Vettel. Hirohide Hamashima, Bridgestone director of Motorsport Tyre Development, says: “Istanbul Park has caused us problems in the past so it is a circuit where we pay particular attention to every aspect of our preparation. We have reviewed the tyre strength and durability of our tyres so far this season and we have seen no problems, even though the latest cars are both heavier and faster than previously.
Brisa Approves Factory Upgrade Investment
Company NewsTurkish tyre manufacturer Brisa has confirmed that approval has been given for the TL272 million (£113.5 million) investment specified in the company’s 2009-2014 Mid-term Business Plan, and planned for in its Investment Incentive Certificate for the years of 2010-2014. While Brisa international marketing manager Aylin Erdil states that specific details cannot be legally disclosed at this time, she commented that the investment “covers the modernisation and expansion of the factory.”
Lassa: BRISA Partnership Supporting Distribution
Product NewsLassa was established in 1974 by the Sabanci Group, of one Turkey’s leading industrial conglomerates. In 1988 it significantly increased its capacity and product by becoming joint venture partners with the Bridgestone Corporation. This partnership forms the award-winning BRISA Corporation, enabling the Lassa brand to be supported by enormous resources and investment which, facilitates the production of a quality range of Lassa brand tyres.
Now one of Europe’s largest tyre producers, its integrated plant in Kentsa, Turkey covers over two million square metres and is equipped with state-of-the-art design and production technology and a revolutionary dedicated research and development centre. Customers are offered tyre products of superior quality sustained by outstanding service. BRISA supply Lassa tyres in over 50 countries worldwide through distributors who are specially selected for their location, logistics and experience. An extensive range of passenger tyres, high performance and winter ranges are manufactured, along with 4×4, rally, van and light truck, OTR and agricultural tyres.
Brisa 2008 Results Show Sales Increase but Profits Down
Product NewsTurkish manufacturer Brisa achieved net sales of 772,203,901 Turkish liras (£306.1 million) in the year ended December 31, 2008. This result disclosed in the company’s audited statement of income, represents a 2.9 per cent increase on the previous year. Operating income, at 48,709,571 liras (£19.3 million), was down 26.1 per cent on the 2007 financial year, and although profits of 31,795,956 (£12.6 million) liras were 49.1 per cent lower than the previous year, Brisa remained in the black during the year. The company’s domestic sales came to 610,590,748 liras (£242.0 million), a rise of 5.8 per cent. Exports declined 1.2 per cent during the year to 247,181,348 liras (£98.0 million).
Brisa to Suspend Production
Product NewsAccording to Forbes, Turkish tyre manufacturer Brisa has given word it will suspend production between July 27 and August 6 due to weak demand.
R H Claydon Promotes Lassa Dealer Performance Centres
Product NewsRH Claydon is promoting a new marketing programme to participating Lassa passenger, 4×4 and van tyre retail dealers and service providers. Lassa tyres are produced by Brisa, a joint venture between Bridgestone and the Turkish Sabanci Corporation. According to a press release issued by RH Claydon, the company’s “collection for all seasons” includes Lassa Impetus Revo, Impetus Sport, Impetus 2, Atracta and Miratta tyres in passenger car, not to mention van units, transway and LC/R and more. In addition the programme purports too offer “extremely meaningful…incentive rewards within” to the participating dealers.
Brisa & Pirelli Production Resumes in Turkey
Product NewsProduction is one more underway at the Brisa/Bridgestone and Pirelli factories in Turkey. Both companies halted the manufacture of tyres late in February to realign output with demand, and resumed operations on March 3.
Production at the two companies’ factories restarted with the midnight shift on March 3, said labour union representative Hüseyin Çakar. Over the past week 2,200 workers, 1,072 at Brisa Bridgestone and the remainder at Turk Pirelli Tire Corporation, were placed on paid leave.
Turkish Tyre Factories Pause Production
Product NewsTwo of the largest tyre manufacturing plants in Turkey paused production for a week following reduced OE demand. The Brisa (Bridgestone/Sabanci) plant which produces Lassa branded tyres initiated a week-long production break in order to “realign production” company representatives told Tyres & Accessories. Turkish Pirelli Tyres Corporation also halted production at its factory in the north-western province of Kocaeli, according to the Hurriyet newspaper. Around 2,200 workers are employed at the two plants, 1,072 of which work for Brisa and will remain on the pay roll, Turkish Tyre-Labor Union representative Huseyin Cakar told Hurriyet.
Turkey’s Brisa to Start Production Suspension
Product NewsBrisa has announced to the stock exchange that it will suspend production in Turkey for a week starting tomorrow (5 February, 2009) following a slowdown in domestic and foreign demand. The company is a joint venture between Sabanci Holding and Bridgestone.
