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Lassa showcases upcoming eco-range

In addition to the latest tyres and related equipment available for purchase now, numerous exhibitors at Reifen 2012 are showing concept and upcoming products. One such company is Turkish brand Lassa, which is displaying its Greenways range. Vicki Tillson, UK branch manager for Lassa manufacturer Brisa, told Tyres & Accessories that the Greenways eco-friendly passenger car tyre line-up is scheduled for release in 2013 and will be available in 20 sizes from 14 to 16-inch rim diameters, 70 to 55 aspect ratio and T and H speed ratings.

6th June 2012/by Tyrepress Editors

Lassa Phenoma centre stage at Reifen 2012

In total Lassa will be showcasing 18 different types of its tyres at the Essen show next week. Phenoma, the latest in Lassa’s ultra high performance summer tyre line up, will be in the spotlight at Lassa’s booth (3-225). Available in all Lassa’s export markets and in 11 popular sizes ranging from 16 to 18 inches in diameter, Phenoma is aimed at the sport and prestige segment. According to the company it has a 2.9m shorter braking distance, 5 per cent better wet handling and 2 per cent better dry handling than its competitors.

31st May 2012/by Tyrepress Editors

Lassa Tyres opens Milan flagship retail unit

Number one Turkish tyre brand, Lassa has opened its first Italian flagship store in Milan. The Lassa Shop’s staff will specialise in providing tyres and assistance for the Brisa-manufactured brand, with two customer initiatives launched at the same time: a courtesy bike programme, supplying bicycles to customers changing tyres, and the new Tyre SOS text service, which provides contact details for nearby Lassa dealers should problems occur.

23rd May 2012/by Tyrepress Editors

Lassa producer Brisa investing US$117.5 million to expand tyre capacity in 2012

International News

Brisa, the company producing Lassa brand tyres in a joint venture between Bridgestone and the Sabanci Group, has announced it will invest US$117.5 million expanding its tyre manufacturing units in Izmit, Turkey. The investment figure exceeds the $110 million of investment that was reported at the start of April.

19th April 2012/by Tyrepress Editors

Lassa sponsors team in UK drift championship

Lassa Tyres has announced that it has signed a team sponsorship deal for the 2012 Maxxis British Drift Championship (BDC), the series’ fifth year. Lassa Tyres Drift Team is made up of Jody Fletcher, who was awarded the BDC rookie of the year 2011; Richard McCourt, who is in his second year of competitive drifting, aiming for promotion to the Professional class; and Simon Perry who has been drifting since the beginning of the BDC in 2008 and who has a massive amount of followers locally and nationally.

4th April 2012/by Tyrepress Editors

Sabanci to make Kordsa, Brisa investments this year

Turkey’s Sabanci Holding intends to invest around US$130 million in its Kordsa cord and yarn operation and $110 million in its Brisa tyre making division during the course of 2012. According to Mehmet Pekarun head of Sabanci’s Tire, Tire Reinforcement and Automotive Group, these two investments are being undertaken as part of an overall $275 million investment programme.

3rd April 2012/by Tyrepress Editors

Lassa eco tyre to debut at Reifen 2012

Lassa reports it will showcase its entire range of European-market summer and winter passenger car, 4×4, light commercial vehicle and truck tyres at Reifen 2012; in the spotlight on the Lassa stand will be the Phenoma, Lassa’s latest summer high performance tyre. Developed by Brisa’s Research and Development Centre using the know-how gained from the experiences of the award winning Lassa Rally Team over the past decade, and available in European markets in 11 sizes ranging from 16 to 18 inches in diameter since May 2011, Lassa says the Phenoma is a popular choice in sport and prestige segment for upper class automobiles and tuning vehicles.

20th March 2012/by Tyrepress Editors

Lassa exhibits Phenoma, Competus H/P at Geneva

Brisa Bridgestone Sabanci Tyre Manufacturing and Trading Inc tyre brand Lassa is presenting its products on a 75m2 stand at the Geneva International Motor Show. Halit Şensoy, director of Lassa International Sales and Marketing says the show “provides an excellent opportunity for us in order to share the technology, design and philosophy behind our brand.” Visitors to Lassa’s stand can see the brand’s range of summer and winter tyres, its new range of ultra high performance and 4×4 tyres and its light truck and van products. Lassa said the main focuses of the stand are the Phenoma, Lassa’s sports tyre, and the Competus H/P, for passenger cars of all sizes.

15th March 2012/by Tyrepress Editors

Lassa promotes winter tyres across Europe

Brisa-produced tyre brand, Lassa has been promoting its winter tyres across Europe with a series of television advertisements on Turkish channels. The brand also offers a tyre SOS service, sending the nearest dealer drivers’ contact information when in weather-related difficulty in Italy and Germany.

19th January 2012/by Tyrepress Editors

Brisa 9-month revenues up 36%

Turkish tyre maker Brisa reports a 36 per cent year-on-year rise in revenues between January and September. In a statement released on October 30, the company disclosed it earned some TL942.5 million (₤329.8 million) during the nine-month period. Net profits rose 35 per cent year-on-year over the same timeframe, to approximately TL47,500 (₤16,600) while EBITA grew 41 per cent to TL114 million (₤39.9 million).

2nd November 2011/by Tyrepress Editors

Lassa partners with Borussia Mönchengladbach

Turkish tyre producer Lassa Tyres has sealed a partnership agreement with Borussia Mönchengladbach Football Club for the 2011/12 football season. The news follows an earlier contract that saw Lassa agree to partner with Bolton Wanderers in the UK as well as an advertising deal at RCD Espanyol in La Liga for the 2011/12 season. Both were brokered by London-based Samson Sport Consultancy.

3rd August 2011/by Tyrepress Editors

Traxx Tyres: new wholesaler builds million tyre firm in under a year

Company News, News, UK News

Within four weeks of the company’s launch, Traxx Tyres secured new premises 15 minutes from London for the business’ head office. Walk in through the shining polished glass doors and you are greeted by the smell of new carpets and freshly unwrapped furniture. However, the first thing you notice is that this is not simply the administration department of a regional wholesaler, but rather the suite of ground floor offices and board rooms tell you that this operation is set up to be the nerve centre of a business with national aspirations. With the company having such impressive aspirations, Tyres & Accessories visited the Bracknell headquarters (Maxx House) to find out more about Traxx’s short history, recent achievements and plan for the future.

29th July 2011/by Tyrepress Editors

Lassa exhibits wide range

Lassa tyres, produced by Brisa Bridgestone Sabancı Tyre Manufacturing and Trading Inc, (Turkey’s largest tyre producer and Europe’s seventh largest producer), exhibited its range of products at Autopromotec.

5th July 2011/by Tyrepress Editors

Lassa Tyres signs Bolton Wanderers partnership

Turkey-based manufacturer Lassa Tyres has finalised a partnership agreement with Barclays Premier League football team Bolton Wanderers for next season. Turkey’s Brisa Bridgestone Sabanci, which manufactures Lassa tyres is the country’s number one tyre producer, and the seventh largest in Europe. The company said Bolton’s position as a successful and established member of the top tier of English football – next season will be the eleventh consecutive year that the club will compete in the Premier League – was a major attraction for the brand. The partnership was brokered by London based Samson Sport Consultancy, who have also secured contracts for Lassa Tyres in their other key markets.

23rd May 2011/by Tyrepress Editors

Growing domestic, exports sales drive positive 2010 for Brisa

Last year saw an upturn in global tyre markets following the slump of 2008 and 2009, and in presenting the 2010 annual report for Turkish tyre maker Brisa Bridgestone Sabanci Tire Manufacturing and Trading, chairperson Güler Sabanci said “Brisa reacted to this positive turn as efficiently as it reacted to the sudden deterioration that was previously caused by the harsh effects of the global financial turmoil; and managed the increase of demand in a brilliant fashion.”

12th May 2011/by Tyrepress Editors