Bridgestone extends golf sponsorship commitments
Bridgestone’s title sponsorship of the World Golf Championships-Bridgestone Invitational has been extended through to 2018. The continuation of this arrangement, which began in 2006, was announced by Bridgestone Corporation CEO Masaaki Tsuya and Bridgestone Americas CEO and president Gary Garfield together with Commissioner Tim Finchem, who represents the International Federation of PGA Tours, during a press conference prior to the leaders teeing off for the final round of the 2013 Bridgestone Invitational. Bridgestone also extended its official marketing partner relationship with the PGA Tour through 2018 and will remain the “Official Tire of the PGA Tour and Champions Tour.”