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Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

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Mexico tyre market grew at 19% CAGR 2009-2012

Tyre market revenues in Mexico grew at around 19 per cent compound annual growth rate (CAGR) between 2009 and 2012, according to a report published by Research and Markets.

The combination of Mexico’s relatively cheap skilled labour, proximity to the United States, membership of NAFTA and 12 free trade agreements with world’s growing economies such as EU, Japan, Canada, and the United States, are said to have made the country “an ideal production centre for automobiles and components”. However the report also suggests that the automobile population in Mexico is underperforming with only 275 cars per 1,000 people as of 2012.

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What the rise of BRIC and MINT economies means for the tyre market

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MINT economies

OK so the fact that China is the world’s largest tyre producer, the largest car maker, has the largest population and is likely to be the largest economy soon means that it is massively premature to write off the People’s Republic. Rapid growth and the huge scale of Brazil, Russia and India means these markets are still should be the focus of much attention. However, many international businesses have already latched onto this. So if everyone is competing for what they perceive as the same low-hanging fruit other opportunities could be going missing…or at least that is the question that is being raised in banking circles.

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  1. Trading Places: How Tyre-Makers are Positioning Themselves in the World Economy
  2. Mexico tyre market grew at 19% CAGR 2009-2012
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Knapp replacing Minardi as Bridgestone Americas’ COO, head of tyre operations

The vacancy in Bridgestone Americas’ senior management created by Eduardo Minardi’s impending departure for Europe will be filled by Gordon Knapp. Effective 1 March, he will assume the role of chief executive officer of Bridgestone Americas and chairman, CEO and president of Bridgestone Americas Tire Operations. Until a successor is appointed for his current position, Knapp will also continue as president of North American Consumer Tire at Bridgestone Americas Tire Operations.

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  1. Bridgestone’s Arakawa Honoured for Contribution to Belgium
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Bridgestone Europe executive chairman relocates to Brussels

Eduardo Minardi, executive chairman, Bridgestone Europe

Eduardo Minardi is to relocate to Brussels to make the role of executive chairman, Bridgestone Europe (BSEU) his primary responsibility. Minardi previously served as Bridgestone Americas chief operating officer and chairman, CEO & president of Bridgestone Tire Operations concurrently with the BSEU role he assumed 1 January, 2014.

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Bridgestone launches longevity-focused Ecopia steer truck tyre

Bridgestone R249II EVO Ecopia

Bridgestone has launched a new steer position tyre to its commercial vehicle range, tuned to improve tyre life and increase load capacity. Bridgestone also said the new tyre would offer greater savings on fuel, with significant reductions in rolling resistance and irregular wear among the benefits it says the new tyre provides. Bridgestone makes its claims for the tyre based on internal calculations and field test performance in Spain, France and The Netherlands in 2012.

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RNF Digital and Bridgestone report app success

RNF Digital and Bridgestone are reporting that their Firestone Tyre Pressure Calculator and Bridgestone Challenge apps re delivering impressive results since being launched a couple of years ago (the Firestone app is aimed at farmers and agricultural contractors and the Bridgestone Challenge was developed for use by Bridgestone’s sales teams in assisting customers and helping to land new contracts).

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Bridgestone adding 3 sizes to Battlax S20 Evo tyre range

On 10 March, three new sizes will join Bridgestone’s Battlax Hypersport S20 Evo sport radial tyre range. These include one front and two rear sizes, in dimensions popular on 250cc and other light/middle weight motorcycles. Bridgestone will initially launch the tyres in Japan and will then introduce them in other global markets.

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Bridgestone wins trademark lawsuit against Chinese firms

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A Chinese court has ruled that a tyre maker’s use of the Besttone name and a logo similar to that of the Bridgestone tyre brand constitutes trademark infringement. As a result, production and sales of the Besttone brand must now stop and Chinese firm Shenzhen Momentum Star Tyre Co., Ltd. and its affiliate Hangzhou Hangyou Rubber Products Co., Ltd. must pay Bridgestone damages.

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TTI Awards shortlist announced

The shortlisted nominations for this year’s Tire Technology International Awards include a number of familiar names, including a double-billing for Continental and SRI. The list of nominees also recognises important environmental innovations from the likes of Devulco, Kordsa and Pyrolyx, and the growing global impact of China-based tyre manufacturers and equipment suppliers, with Giti Tire and Mesnac both shortlisted. The winners in each of the five award categories will be announced on 11 February.

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  4. ContiTech’s Phoenix Compounding Technology to exhibit at the DKT
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Firestone ‘pivotal’ for Bridgestone in 2014

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Bridgestone has revealed its plan to increase the prominence of its Firestone brand in the UK passenger car tyre market during summer 2014. The manufacturer says its marketing drive will link the Firestone badge explicitly to its lengthy history in motorsport, and Bridgestone is hoping that this renewed effort will put its mid-range brand in a position to offer a compelling proposition to motorists and dealers alongside Bridgestone’s premium offering. In addition, the company will launch the new Firestone Destination 4×4 tyre in June to coincide with the concerted effort to increase awareness and sales through a variety of campaigns.

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Bandag sues transport company for trademark infringement

Bridgestone America’s retreading operation is suing a van-transport company for trademark infringement, reports indicate. In a suit filed this week in the US District Court for Middle Tennessee, Bridgestone Bandag Tire Solutions says the newly-designed logo used by Bandago, a California-based company that provides van rentals primarily for touring musical acts, may cause consumer confusion.

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Bridgestone engaging with Harriers’ support via social networks

Bridgestone is promoting its social network activity through its partnership with the Skrill Conference Premier’s Kidderminster Harriers Football Club. The manufacturer is encouraging supporters to post pictures of themselves en-route to the team’s FA Cup fourth round fixture at Premier League Sunderland’s Stadium of Light via the company’s official Twitter and Facebook social networking channels. […]

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Our worn tyre is better than the rivals’ new products, says Michelin

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Two days ago we reported the launch of Michelin’s Premier A/S at the NAIAS in Detroit; since then, US trade publication Tire Review shared with us a bold claim Michelin has made about its new all-season tyre – that it is better worn than competitors’ tyres are when new.

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Retention of Chinese tyre tariffs a “good outcome”, says US union

Commenting on the U.S. International Trade Commission’s extension of the antidumping and countervailing duty orders on certain off-the-road tyres produced in China, the United Steelworkers union says the decision to continue with the 2008-introduced tariffs is a “good outcome to provide job security for the hundreds of tyre workers who make these same tyre products at Titan Bridgestone-Firestone and Goodyear factories in Iowa, Illinois, Ohio, Kansas and New York.”

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Bridgestone’s first ‘large and narrow’ tyre hits the road on BMW’s i3

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BMW UK says the new electric i3 electric “defines the car of tomorrow”, a sizable claim backed up by exclusive tyre supplier Bridgestone, who describes the i3 as representing a “milestone in automotive history”. The tyres designed specifically for fitment on the i3 also required, says Bridgestone, the adoption of an entirely new concept. The answer was something it calls ‘ologic technology’.

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