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Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

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Bridgestone tyre package offers an insight into the future

As the world’s largest tyre manufacturer, Bridgestone can reflect on some notable changes and developments to its commercial vehicle offering over the years – many geared up with the aim of actually selling less tyres! The ad hoc days of simply replacing old with new – with little consultation with fleet operators in between – are long gone, with ‘joined-up’, strategic partnerships in place to maximise the life of each and every tyre fitted.

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  1. Temperature controlled logistics firm retains Bridgestone tyre services
  2. Ryder retains Bridgestone service with five year contract
  3. ATS Euromaster to feature van fleet performance tips at CV Show
  4. Henderson Group signs Kerr’s PPK contract
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Bradley Smith talks to Bridgestone ahead of Silverstone homecoming – video

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Monster Energy Tech 3 rider, Bradley Smith

Britain’s leading MotoGP light Bradley Smith is looking forward to “the best and worst part of the season” in one race, when he gears up for a spectacular Silverstone homecoming. Speaking exclusively to the series’ official tyre supplier Bridgestone, the Monster Energy Tech 3 star gives his thoughts on a red letter day below, fresh on the back of a top six finish at Indianapolis.

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Related news:

  1. Who would be a tyre supplier?
  2. Lorenzo Sets Records on Asymmetric Rear at MotoGP US Round
  3. Bridgestone exiting MotoGP after 2015 season
  4. Michelin to become exclusive tyre supplier to MotoGP
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Bridgestone Dueler OE on Lexus NX

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Bridgestone has confirmed that its Dueler H/L 33 tyres are being fitted as original equipment on the Lexus NX. According to the manufacturer, the tyres are “engineered with low rolling resistance [and] will play a key role in the vehicle’s ability to deliver impressive handling, stability and fuel efficiency.” The latest news comes as part of a continued strategy of targeting SUV OE, according to the official announcement.

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  1. Bridgestone supplying tyres for Lexus NX
  2. Bridgestone OE on Lexus LFA
  3. Bridgestone tyre selected for 2019 Jeep Cherokee
  4. Bridgestone gains BMW supplier award for ologic technology
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Bridgestone named America’s Golf Cup title sponsor

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Bridgestone is to be title sponsor of the inaugural America’s Golf Cup, which will take place at the Pilar Golf Club in Buenos Aires, Argentina between 20 and 26 October. Upon announcing the deal, Bridgestone described the Bridgestone America’s Golf Cup as an “important platform” for advancing golf in the Latin America region and a venue for promoting the company’s product portfolio.

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  1. Top golfers set for World Golf Championships-Bridgestone Invitational
  2. Bridgestone expands UK golf sponsorship
  3. Golfers to chase their dreams with Bridgestone in 2018
  4. Golf: Bridgestone title sponsor for Senior Players Championship
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Spilsby couple wins Firestone American motorsport adventure

Firestone promo winner

Bridgestone’s mooted rejuvenation of its Firestone brand in Europe is partially focused on its motorsport heritage. One recent Firestone promotion will allow a couple from Toynton, near Spilsby, Lincolnshire, to experience the brand’s US motorsport involvement at first hand, winning a £10,000 Indianapolis 500 motorsport holiday. The sales campaign ran in a number of garages around the country to coincide with the brand’s efforts to reinvigorate itself and become a major force in the UK tyre market once more, Bridgestone stated.

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  1. Top prize in Bridgestone contest goes to Waltham motorist
  2. Firestone launches third Battle of the Bands contest for unsigned UK musicians
  3. Bridgestone Firestone Mexico to Close Mexico City Plant
  4. Firestone Complete Auto Care Holds Student Video Contest
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Bridgestone’s all-weather offering ‘set to warm motorists’ hearts’ this winter

Bridgestone launched a new winter tyre for smaller cars in February 2014, the Blizzack LM001 winter tyre, completing its range of passenger car fitments alongside the LM-32 for higher performance vehicles. In the UK, however, Bridgestone’s north region communications manager Andy Dingley believes the brand’s Weather Control all-season tyre represents an even better proposition for British motorists.

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  1. Bridgestone launches Blizzak LM001 compact to mid-sized car winter tyre
  2. 2 new OE Mercedes fitments for Bridgestone
  3. Nokian wins Auto Express all-season tyre test; dry performance remains ‘concern’ for segment
  4. BFNAT to Build New Distribution Center in Jacksonville
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Minardi now a senior Bridgestone VP

As of 1 September, executive chairman of Bridgestone Europe NV/SA, Eduardo Minardi, will be promoted from vice-president and senior officer of Bridgestone Corporation to senior vice-president. Minardi’s status changes along with that of Bridgestone Americas CEO and president Gary Garfield, who will also go from being vice-president and senior officer of Bridgestone Corporation to senior vice-president.

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Related news:

  1. Garfield retiring from Bridgestone Americas; new leadership team named
  2. Bridgestone Europe executive chairman relocates to Brussels
  3. Bridgestone’s Garfield elected to natural gas company board
  4. Steinmetz Bridgestone Americas’ new HR chief
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Top Bridgestone managers take on Olympics roles

Bridgestone has announced the appointment of several senior executives to a new organisation called the BIOC – the Bridgestone International Organizing Committee. Bridgestone CEO and board chairman Maasaki Tsuya has been named BIOC chairman, effective 1 September. Tsuya will be supported in this position by COO and Japan business head Kazuhisa Nishigai, who will become vice-chairman of the BIOC, and Yuichiro Takenami, who will be BIOC secretary general.

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  1. New CEO, COO at Bridgestone
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  3. Despite postponement, Bridgestone remains committed to Olympics
  4. Decennial shift in global PCLT tyre volume market share
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First-half 2014 results show Bridgestone’s positive development in Europe

In the second quarter of 2014, Bridgestone managed to increase its turnover, and its operating profit even more so. And the figures for Europe were particularly noteworthy and show a continued improvement, even if they remain below company average.

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  1. Bridgestone Holding Onto All Long-Term Goals
  2. Bridgestone Outlines Senior Management Changes
  3. Bridgestone: Risk of guidance overshoot, says analyst
  4. IBM offers Bridgestone a robust repost
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Bridgestone exclusive rubber on BMW i8

It bears more than a passing resemblance to the M1 of three decades ago and represents something of a sea change in how hybrid vehicles are perceived by performance car fans; such is the popularity of the new BMW i8, UK stocks of the £95,000 supercar sold out within two weeks. New buyers have been informed they face a wait of up to ten months to receive their pride and joy.

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  1. Bridgestone Battlax Adventure A41 OE on BMW R1200GS, 1200GS Adventure
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  3. Bridgestone OE on BMW X5, 8 & 3 Series
  4. Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3
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New Bridgestone Hypersport S20 Evo endorsed by Bradley Smith

Bradley Smith

One of Britain’s leading MotoGP stars, Bradley Smith has endorsed Bridgestone’s Battlax Hypersport S20 Evo in a new video made by the MotoGP tyre supplier. Bridgestone says the new sporty road tyre improves upon the performance and safety of the S20, with greater durability and stability. The tyre was unveiled at the Autódromo Internacional race circuit near Portimão, Portugal, with Monster Energy Tech 3 star, Smith allowed to get a feel for it on his Yamaha.

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Related news:

  1. Rossi tests S20 EVO in Bridgestone clip
  2. Bradley Smith talks to Bridgestone ahead of Silverstone homecoming – video
  3. Bridgestone Won’t Colour MotoGP Compounds
  4. Bridgestone sponsors Apico 2-Stroke Festival
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Bridgestone supplying tyres for Lexus NX

The Lexus NX has now been launched in Japan and it will be introduced in other markets in the coming months, reaching the UK in October. Bridgestone says its tyres have been homologated as an original equipment fitment for the crossover SUV; the Bridgestone Dueler H/L 33 will be fitted to the Lexus NX200ｔand NX300h in both the Japanese and other global markets. Lexus will receive the tyre in 225/60R18 100H for markets that include Japan, Europe, Australia and China, and in size 235/55R18 100V for markets that include Japan, Europe, Australia, North America and South Korea.

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  1. Bridgestone Dueler OE on Lexus NX
  2. Bridgestone OE on Lexus LFA
  3. New And More OE Contracts For Bridgestone From GM
  4. Bridgestone Gains Ground In OE
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Firestone Destination HP SUV tyre launches

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Firestone Destination HP Kia Sportive

Bridgestone representatives at the launch of the new Firestone Destination HP SUV tyre in Valencia were particularly keen to stress the importance of the event beyond the product itself. While the product, representing an important segment for the company’s second line brand, provided plenty of the technological improvements usually expected of a new flagship tyre in metrics such as dry and wet braking, rolling resistance and noise, this was also a “rejuvenation” of a name that has kept a relatively lower profile outside USA in recent years.

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Related news:

  1. Firestone brand relaunch continues with Reading Festival sponsorship, new tyres
  2. Firestone launches Roadhawk touring tyre in Barcelona
  3. Bridgestone extends championship skiing support
  4. Firestone launches musical promotion, with iTunes vouchers and Fiat 500s
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Bridgestone ‘tyre toolbags’ support National Tyres apprentices

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National Tyres apprentice Bridgestone ‘tyre toolbags'

Bridgestone is supplying National Tyres’ next generation of automotive apprentices with “tyre toolbags” for a second successive year. The manufacturer says it was keen to support the vocational offering by way of a branded holdall for each learner for another year, containing a wide range of equipment to assist in both the classroom and in-branch, after first hearing about National’s pioneering NVQ level 2 training courses in 2013.

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  1. Bridgestone continues support for National Tyres’ apprenticeship scheme
  2. Bridgestone introduces management module to retail training
  3. Strong growth at Bridgestone UK
  4. First Stop names Mark Widdows as retail manager
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Bridgestone voted Australia’s ‘most trusted tyre brand’

Bridgestone has beaten Michelin and Pirelli to be named Australia’s ‘most trusted tyre brand’ in a survey carried out for Reader’s Digest Australia. The publication’s Trusted Brands 2014 survey rated brands in 46 categories on a scale of one to ten, and named one winner and two highly commended runners-up for each category.

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  1. Solar systems installed at Australian Bandag retreading plant
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