Spilsby couple wins Firestone American motorsport adventure
Bridgestone’s mooted rejuvenation of its Firestone brand in Europe is partially focused on its motorsport heritage. One recent Firestone promotion will allow a couple from Toynton, near Spilsby, Lincolnshire, to experience the brand’s US motorsport involvement at first hand, winning a £10,000 Indianapolis 500 motorsport holiday. The sales campaign ran in a number of garages around the country to coincide with the brand’s efforts to reinvigorate itself and become a major force in the UK tyre market once more, Bridgestone stated.