Bridgestone Archives - Page 81 of 278 - Tyrepress

Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

Tag Archive for: Bridgestone

Bridgestone develops CAIS-based tyre wear sensor

It’s more than three years since Bridgestone Corporation first announced its work with what it calls Contact Area Information Sensing, or CAIS. When it initially presented CAIS at the IAA Cars show in 2011, the tyre maker proposed the use of the “future technology” for determining road surface conditions. Now Bridgestone says it has developed a system based on CAIS that can estimate tyre wear and tread depth. No timetable for rolling out the technology in volume-production tyres has been announced at this stage.

17th December 2014/by Tyrepress Editors

Bridgestone reaches 300 retail outlets in Australia

International News

Three hundred and not out – Bridgestone Australia reports its retail network recently scored its third century, with 300 franchise and license stores now operating in the country under the Bridgestone name. The company’s franchise business began in Australia with Bridgestone Tyre Centres in 1986 and expanded in 2006 with the launch of Bridgestone Select franchised stores and licensed Bridgestone Service Centres.

16th December 2014/by Tyrepress Editors

Bridgestone tyre factory gains two Wildlife Habitat Council certifications

International News

The Wildlife Habitat Council (WHC) has granted Bridgestone Americas’ Monterrey tyre factory in Mexico Corporate Lands for Learning and Wildlife at Work certification. The passenger car and light truck tyre manufacturing facility thus becomes the first Bridgestone plant outside the US to receive these two certifications. In addition, the Monterrey plant was a runner-up for the Corporate Lands for Learning 2014 Rookie of the Year award.

16th December 2014/by Tyrepress Editors

Bridgestone reduces Ryder’s tyre-related call outs by 28%

Having tied up its tyre partnership for the next five years with Bridgestone in April, commercial fleet operator Ryder says that tyre-related breakdowns for its customers have fallen by 28 per cent. The new contract heralded the introduction of a range of initiatives aimed at maximising fleet uptime and lowering running costs, Bridgestone states.

12th December 2014/by Andrew

2 new OE Mercedes fitments for Bridgestone

Bridgestone has announced two new Mercedes-Benz original equipment fitments. The new Mercedes-Benz GLA and C-Class will roll out of the factory and be sold globally on Bridgestone rubber.

11th December 2014/by Andrew

Bridgestone app helps farmers protect soil

Farmers are well aware that maintaining low tyre inflation pressure is essential to minimise soil compaction. However, since a tyre’s recommended pressure varies depending on tyre size, tractor speed and payload, it is not always easy to keep track of the correct information. That is why Bridgestone has developed a user-friendly smartphone app that tells farmers in an instant the minimum tyre pressure they can use in specific conditions. As such, Bridgestone believes the app goes a long way towards helping farmers protect their soil, and boost the performance, productivity and working life of their VT-Tractor tyres.

11th December 2014/by Tyrepress Editors

Bridgestone launches mobile-friendly website

Following a complete overhaul, Bridgestone Corporation’s global website is now suited to browsing with smartphones and tablets. Bridgestone says the redesigned site features automatic page layout adjustment to match the user’s viewing environment. Other new additions to the bridgestone.com site include an ‘About Bridgestone’ section that provides a one-page overview to facilitate understanding of the Bridgestone Group, and improved search functions and site navigation.

10th December 2014/by Tyrepress Editors

Bridgestone a treble Honda environmental awardee

International News

Honda builds vehicles at nine manufacturing facilities in the US, and has received original equipment tyres from Bridgestone Americas for many years. To honour the tyre maker’s green efforts, at its 22nd annual Environmental, Safety and Ergonomics Symposium, Honda acknowledged Bridgestone’s Wilson (North Carolina) tyre plant with three ‘Green Factory Environmental Achievement Recognitions’. Honda recognised the Wilson facility in three categories: energy reduction, natural resources and pollution prevention.

9th December 2014/1 Comment/by Tyrepress Editors

New biomass facility aiding Bridgestone’s carbon neutrality goals in Costa Rica

International News

In 2007, the Central American nation of Costa Rica set itself the goal of becoming the world’s first carbon neutral country, a feat it aimed to achieve by 2021. Bridgestone de Costa Rica (BSCR) has supported this ambition and set itself the goal of achieving C-Neutral certification by the Costa Rican government. It has worked towards this via a number of projects, including the installation of LED lights and solar lamps, switching to greener chemical products and implementing a carpooling programme. Last year it introduced nitrogen vulcanisation, replacing less energy-efficient hot water. As a result of these and other efforts, CO2 emissions at BSCR sank by 923 tons year-on-year in 2013, a 4.14 per cent reduction.

5th December 2014/1 Comment/by Tyrepress Editors

Five in a row for Bridgestone in Thailand’s ‘TAQA’ awards

International News

On 1 December, Bridgestone Sales (Thailand) Co., Ltd was recipient of a ‘Thailand Automotive Quality Award’ (TAQA) – Outstanding Satisfaction for Tyre’ award, a distinction given only to companies who have received a TAQA award for five consecutive years. The award was presented by Pramode Vidtayasuk, Thailand’s Vice-Minister for Industry, at a ceremony in Bangkok.

5th December 2014/1 Comment/by Tyrepress Editors

New Bridgestone Brazil president to oversee growth projects

Career Tracks, Company News, International News

Fabio Fossen has been appointed president of Bridgestone Brazil, succeeding Ariel Depascuali, who is retiring after more than 15 years with the company. Fossen comes to Bridgestone from Coca Cola Femsa, and his main role will be to lead Bridgestone’s expansion and modernisation in Brazil.

4th December 2014/by Tyrepress Editors

TreadWright tyre tread patent lawsuit settled, says Bridgestone

International News

A settlement has been reached between Bridgestone Americas Tire Operations and Houston-based TreadWright and TreadWright Tires regarding the alleged infringement of Bridgestone’s licensed design patent rights.

2nd December 2014/by Tyrepress Editors

John McNaught launches JCM UK, focusing on recruitment and management services

Career Tracks, UK News

Following his retirement from Bridgestone, ex-Northern European region managing director, John McNaught has founded JCM UK – a new venture focusing on recruitment and management services in the tyre and related industries. According to McNaught, after decades of working 60 – 80-hour weeks, he is simultaneously looking to take the opportunity to cut-back, but also […]

27th November 2014/by Tyrepress Editors

Bridgestone offers motocross testing day for X30, X40 tyres

Bridgestone has announced a free day of testing for motocross riders to try out the brand’s latest X30 and X40 motocross tyres. Open to riders of all abilities, Bridgestone teases that a “legend of the sport” will also attend the event at Apex Motocross in Worcester on 19 February (10am to 3pm). The manufacturer says […]

19th November 2014/by Andrew

Firestone launches musical promotion, with iTunes vouchers and Fiat 500s

Bridgestone is continuing its youthful “reinvigoration” of the Firestone brand through a musical retail promotion. The ‘Rock On Then Roll Out’ sales campaign runs until November 30, with more than £100,000 in iTunes vouchers and a chance to win a trip to The Brit Awards on the table. Firestone increased European activity has so far […]

18th November 2014/by Andrew