Bridgestone encourages journalists to spread the premium tyre message
The motoring public, states Bridgestone, has “a low understanding of tyres and little affinity with them,” and in many cases consider a tyre to be a round and black commodity typically acquired as a distress purchase. This point of view is unlikely to change unless drivers are more regularly exposed to tyre-related information, and therefore Bridgestone is currently striving to influence the people that may possibly influence you.