Bridgestone refreshes scooter tyre line-up
Technologies from the Battlax motorcycle tyre range have been drawn upon to upgrade the Bridgestone scooter tyre line-up. The result is the Battlax Scooter SC2 and Battlax SC2 Rain.
Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.
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6 tyre manufacturers among GM supplier award winners
General Motors recognized its most innovative partners at its 26th Supplier of the Year awards ceremony on 20 April in Orlando, Florida. Recipients of the Supplier of the Year award include 125 suppliers from 17 countries, with 16 first-time winners, as well as 11 companies who earned GM’s Innovation Award, Overdrive Award and Customer of the Year award.
Tyre-related deaths and injuries preventable: Highways England and Bridgestone
Simple checks could prevent almost three-quarters of motorway incidents related to tyre failure. This is one of the conclusions of an 18-month study conducted by Bridgestone and Highways England. More than 30 people were killed or seriously injured in motorway accidents in 2016 due to illegal or faulty tyres.
Bridgestone joins Circular Economy 100 Programme
Established in 2010 with the aim of accelerating the transition from the current ‘take, make and dispose’ extractive industrial model to a circular economy, the Ellen MacArthur Foundation acts as educator, communicator and lobbyist for this issue. The Isle of Wight-based organisation’s Circular Economy 100 (CE100) programme is a key vehicle for spreading the message, and today Bridgestone Corporation has announced it has come on board.
Bridgestone appoints new US OTR sales director
Bridgestone Americas has named a new executive director of sales for its US commercial off-the-road (OTR) tyre operations. Marisa Blank will lead and develop sales growth strategies for the mining and construction industries and related segments, including aggregates, ports, roads and bridges.
Dunlop takes over from Bridgestone as Saroléa technical partner
After four years of partnership with Bridgestone, Belgian motorcycle brand Saroléa has now selected Dunlop as a technical partner for its Saroléa SP7 electric racing motorcycle. Dunlop comments that the change of technical partner accompanies yesterday’s announcement of the next goal for Saroléa, which is to be recognised as a candidate for future Le Mans 24h and FIM Endurance World Championship (EWC) competition and thus directly compete with the most powerful petrol-powered EWC machines. The switch, adds Dunlop, was a move Saroléa made “to help achieve this goal.”
Goodyear, Bridgestone combining aftermarket tyre distribution in the USA
The wholesale tyre distribution networks owned by Goodyear and Bridgestone in the USA are combining to form an operation the two protagonists claim will be “one of the largest tyre distribution joint ventures in the United States.” This 50-50 joint venture, announced yesterday, echoes the arrangement that Michelin and Sumitomo Corporation entered into at the start of the year.
Bridgestone opens full-time commercial tyre training facility at Horiba Mira
The need to increase the volume of training in the tyre industry, helping both to achieve uniformly better standards of service and for businesses to work to retain staff through training and qualifications, has increased, Bridgestone commercial and marketing director John Folliss tells Tyres & Accessories. More reasons for enhancing training programmes include the changes in skill base brought about by both new technology and legislation.
Bridgestone Battlax Adventure A41 OE on BMW R1200GS, 1200GS Adventure
Bridgestone’s new Battlax Adventure A41 will be fitted as original equipment on the iconic BMW R1200GS and BMW R1200GS Adventure motorcycles.
Golf: Bridgestone title sponsor for Senior Players Championship
Beginning in 2019, Bridgestone will act as title sponsor for the Senior Players Championship, the annual golf championship for players aged 50 and over on the PGA Tour Champions. The agreement announced by PGA Tour yesterday covers a four-year period through 2022, and when players head out onto the Firestone Country Club’s South Course between 8-14 July, they will be competing in the ‘Bridgestone Senior Players Championship’.
Deestone to keep its name despite Bridgestone brand dispute
On 3 April the Intellectual Property Office of Singapore (IPOS) said Thai tyre maker Deestone can retain its brand name despite opposition from Bridgestone, which owns both the Bridgestone and Firestone tyre brands.
Bridgestone’s flexibility earns a firm handshake with Collease
Bridgestone has secured a three-year commercial partnership with vehicle rental company Collease. The deal will incorporate a large fleet of all types of Trailers and Motorised equipment. Collease’s customers include a number of prestigious blue chip companies.
Bridgestone launches Battlax Adventure A41, Battlax Sport Touring T31
Bridgestone has launched two new Battlax tyres respectively for the touring and adventure segments. The Adventure A41 is designed to provide improved wet grip and handling to help trail on-road bikers take on varied conditions. Meanwhile the manufacturer states that it has upgraded its motorcycle line-up with the launch of Battlax Sport Touring T31.
Bridgestone Turanza OE on Lexus UX
The Bridgestone Turanza EL450 run-flat tyre will be supplied as original equipment on the new Lexus UX crossover vehicle. The Lexus UX, which was unveiled during the 88th International Geneva Motor Show last month, will be fitted with the Turanza EL450 in size 225/50RF18 95V.
Bridgestone tyres OE on Renault Mégane R.S.
The 2018 Renault Mégane R.S. is available from dealerships as of this month, and Bridgestone is supplying original equipment tyres for cars delivered with 19-inch rims. The Mégane R.S. wears the Bridgestone Potenza S001 in size 245/35 R19 93Y.
Bridgestone Potenza S001 in size 245/33 R19 93Y.
