Cornelius Blanke Moves From Bridgestone To Wella
The PR Manager of Bridgestone/Firestone Germany, Cornelius Blanke, is leaving the company to join Wella AG (Darmstadt/Germany).
Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.
Tag Archive for: Bridgestone
Ford Wants Faster Recall
Product NewsFord Chief Executive Jacques Nasser has described the news that the recall of Firestone tyres in the USA might take until next spring as “unacceptable”. Originally, the recall was scheduled to take until summer, but Bridgestone/Firestone announced the revised spring time scale this week. Production of Firestone tyres has doubled and imports have been increased to meet demand. Ford is said to be considering a number of ideas to quicken the recall, including providing rental vehicles for those who are anxious about the delay.
Joan Claybrook Attacks Goodyear
Product NewsWhilst working at the National Highways Transportation Safety Administration in 1979 Joan Claybrook forced Firestone to recall the S 500 Tyre. Later, as president of Washington-based Public Citizen consumer protection group she was at the forefront of pressurising Bridgestone/Firestone into their second large scale recall. Now she is turning the guns on Goodyear and is joining the growing band of lobbyists for a Goodyear recall on Load Range E tyres. As reported previously in TYRES & ACCESSORIES, there have been 15 deaths related to tread separations on Load Range E tyres and a larger number of non-fatal accidents, with some 58 incidents being reported to the NHTSA. Goodyear emphatically deny that there is any tyre fault and cite the low number of accidents in relation to 27 million tyres sold since 1991. Two years ago the company recalled 600,000 tyres and has voluntarily recalled tyres on other occasions, on one instance the fault was as a result of faulty tyre fitting procedure at Chrysler, but Goodyear handled the recall. So why not this time? Now several consumer action groups, including Public Citizen, Strategic Safety and Consumers for Auto Reliability and Safety are calling for a recall based on the existing accident statistics to prevent further incidents. They suggest that the reason for Goodyear not recalling the tyres is the tremendous cost involved in recalling an estimated 13 million tyres still in use. The cost would run to several hundred million dollars, much more than the costs Firestone have recently incurred. Again, Goodyear deny that this is the case, explaining that in the previous recalls there were clear faults with the tyres, this they say is different, the separations are, they claim, subject to many different causes and are not the responsibility of Goodyear.
100 Years Of Firestone
Product NewsHarvey Firestone established his sales company for tyres and technical rubber products in the summer of 1900 and began production of tyres in Akron, Ohio, three years later. Thanks to a big order from Ford for the famous model T, the company was immediately successful and grew rapidly. In the twenties, Firestone was, for some years, the biggest tyre manufacturer in the world. Due to a badly-managed recall in the late seventies, the company ran into extreme difficulties; it tried to avoid the recall, but eventually its hand was forced, severely damaging the company’s reputation as a result. After this episode, the Firestone management was forced to sell assets every year to plug the biggest holes in the balance sheet. John Nevin was appointed CEO, but despite his extremely strict guidance, which was focused purely on shareholders, he did not manage to turn the company around. In 1988 Bridgestone acquired Firestone, turning the Japanese company into a true global player overnight. This was Firestone’s only realistic hope for survival. Today, Firestone is once again a world-famous and accepted tyre brand, very successful in the US and also in Europe. The revitalisation of the brand was made possible through its involvement in motorsports, especially the Indy series in the US. In May, the famous Indianapolis 500 race was won by a car fitted with Firestone tyres – this was the 51st such victory for Firestone in the history of the Indy 500. Full details can be found in the June edition of NEUE REIFENZEITUNG.
Complaints In The US About Bridgestone Tyres On Audi S4
Product NewsMore concern for Bridgestone; reports in Business Week say that the US National Highway Traffic Safety Administration has received around a dozen complaints concerning sidewall bulges on Bridgestone Potenza RE040 tyres, fitted to Audi S4 sedans. An Audi spokesman said there was no cause for concern and the NHTSA said that there was no safety investigation planned.
Bridgestone Opens Fourth Japanese Plant For Diversified Products
Product NewsOn February 15th, Bridgestone opened its fourth plant in Japan devoted to the production of diversified products such as high performance functional films and precision components of rubber and plastic. The factory, sited in Iwata, covers an area of 17.3 hectares, of which 2.3 hectares are under cover, and employs 130. It is Bridgestone’s 15th factory in Japan.
Joint Venture Between Bridgestone And Japanese Partners
Product NewsBridgestone (tyres), Akebono (brakes) and Kayaba Ind. (shock absorbers) last week announced a joint venture to develop modules which include the above three products.
Firestone/Ford Issue Hits Courts
Product NewsLawyers from both plaintiffs and defendants argued in front of a panel of federal judges in Washington as they tried to decide how to deal with the 200 pending lawsuits. The judges will decide within two weeks whether to combine all the evidence and gather all the suits in one process. Ford, Firestone and lawyers for some plaintiffs argued for consolidation, saying it would simplify the process. Others say it might drag out the process unnecessarily. The multi-district panel hearing has caused the postponement of a hearing scheduled for 16th October. This latter case being sought by the Center for Auto Safety (Ralph Nadar’s organisation), seeks to widen the recall of Bridgestone/Firestone tyres. The alleged death toll has risen to 119, with injuries increasing to 500, according to the National Highway Traffic Safety Administration.
At the beginning of April the sixth
Product NewsAt the beginning of April the sixth round-table conference about tyres and tyre technology organised by the Tip Top Stahlgruber company took place in Munich. This year’s 85 participants came from many varied backgrounds: There were tyre dealers, retreaders, material suppliers, representatives of associations (ADAC, BRV, DEKRA, TÜV etc.), scientists and representatives of the vehicle and tyre manufacturing industries. Some of the highlights of the event included Hans-Jürgen Drechsler, deputy managing director of the BRV (Association of Tyre Traders and Non-Industrial Vulcanisers), speaking about development tendencies in the tyre trade with plenty of figures to back up the claim that the general tendency to concentration in the tyre trade is accelerating and manufacturer dependence or orientation also on the increase. Dieter Hatzfeld, formerly Michelin, now in a leading position with RuLa GmbH, the truck tyre cold cure retreader, spoke about the lop-sided pricing policy in the truck tyre field. The gist of his talk was: The price relation between new and retreaded tyres is no longer right. The subject of Mobile Fitting was also under discussion. “Long-term participation in the truck tyre business means participation in the large fleet business and offering comprehensive service schemes”, Drechsler said. Norbert Schygulla (Deutsche Goodyear), Michael Zoeppritz (Bridgestone/Firestone), Dr. Bernd Löwenhaupt (Dunlop), Ludwig Nelke (Michelin) and Hugo Verschoore (Butler Engineering) then introduced their own companies’ tyre run-flat systems (EMT, DSST, PAX) complete with practical fitting and maintenance suggestions. All in all, the range of subjects was far-reaching, offering something interesting for each of the guests present. Read more in NEUE REIFENZEITUNG 5/2000.
Firestone Defence Becomes More Aggressive
Product NewsDuring a highly emotional press conference in Tokyo, Bridgestone’s boss Kaizaki again asked Ford to shoulder more of the blame. Kaizaki again pointed out that the recall in the USA is precautionary and, to date, no technical failure has been found. In Saudi Arabia, for example, the tyres have not caused – according to a joint investigation by Firestone and Ford – the problems. Firestone has never tried to cover up the facts, said Kaizaki (67). He refused to resign and said that he would take the responsibility for re-establishing the Firestone brand. A management shake up in Nashville seems likely, as soon as the recall is over. John Lampe, Executive Vice President for Bridgestone/Firestone USA, said during the hearing of the Senate Commerce Committee that Ford should share the blame. Official data on 16,000 Explorer rollovers, related to 600 deaths, show that in only a very few cases were there problems related to tyres. Bridgestone management is annoyed that, during Nasser’s call to Sam Gibara at the end of August, the Goodyear chief said that he had no knowledge of Goodyear problems in connection with the Explorer. Goodyear supplied two million tyres for the Explorer and there have been numerous proofs and photographs showing that Explorer accidents and rollovers had occurred with Goodyear tyres.
Award for Bridgestone’s Superbike Tyre “Battlax 010”
Product NewsThe British magazine Motorcycle News has tested motorcycle tyres for machines over 600 cc. Bridgestone’s “BT 010” has won the title “Product of the Year” in its class due to its extraordinarily good performance. The editor of the magazine underlined in particular the durability and the price-performance relation.
Further Investment In The Aiken Factory From Bridgestone/Firestone
Product NewsBridgestone/Firestone is to invest another US$ 24 million to expand the mixing capacity of its Aiken factory. This plant was built with an investment of US$ 435 million and was opened in November 1999. The factory produces nearly 20,000 SUV tyres daily and employs around 800 people, or ‘team members’.
Shares In Ford Fall
Product NewsBridgestone is not the only company whose share price has suffered because of the tyre recall, as Ford’s stock has slipped from $29 at the beginning of August to just over $25 this week. Although this is nothing like the scale of the Bridgestone fall, it comes at an embarrassing time, as Ford was widely expected to announce a plan to buy back more than $4 bn worth of its own stock. Whereas the falling share price makes such a move even more desirable, many experts believe that to do it now would be a public relations disaster.
Bridgestone’s Excellent EBIT Margin
Product NewsDespite the fact that the EBIT is down 5% and the net profit down 15% compared with 1998, Bridgestone’s EBIT Margin of 11.3% of sales is the highest among the major players in the tyre market.
Is Continental Facing A Hostile Takeover Bid?
Product NewsAn article in the German magazine Wirtschaftswoche suggests that the Thyssen-Krupp group is planning a take-over bid for Continental. Whether or not this is the case, it throws up some interesting possibilities and our article analyses whether such a course of action is feasible and what it would mean to Continental. The article also examines what the effects would be on the European tyre market and how the big tyre manufacturers might react to such an eventuality. Should Thyssen-Krupp mount a successful bid, the chances are that it might decide that Continental’s tyre division is surplus to requirements. Given such a situation, the implications for companies such as Michelin, Bridgestone and Pirelli are enormous and the article explores the different scenarios that might arise from such a course of action and the defensive measures that the tyre giants might take. Is the Thyssen-Krupp bid a figment of the imagination, or an attempt to boost Continental’s share price? The article concludes that Continental is a tempting target for a takeover bid (by somebody) and that its recent strategy makes the group more defenceless than in the past.
