Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.
Bridgestone/Firestone Europe (BFE) has appointed Mr. Uwe Kaster as General Manager of European OE Sales. He will be based at Bridgestone/Firestone Deutschland. The company says that the appointment has been made in response to its increasing growth with European vehicle producers. Mr. Kaster joins BFE from the Rutgers Automotive Group.
The tyre factories of Brisa (Bridgestone/Sabanci), Pirelli and Goodyear are all situated within a few hundred metres from one another along a road leading out of Izmit, the town so severely hit by the earthquake. Bekaert also has a production facility nearby, Continental manufactures technical rubber products not far away, and a second Pirelli plant makes cables. It will only be a matter of days until production, only partially interrupted by the earthquake, returns to full strength while the aid campaign has gone into full swing at the same time.
In only two years Bridgestone/Firestone has built a new factory producing tyres for passenger cars, light trucks, pickups and off-road vehicles near Aiken (South Carolina). It is said that the tyre manufacturer invested $US 435 million for this plant.
Michelin wants to speed up the globalisation process and has its back to the wall. Once again cost reduction programmes and job cuts are necessary. In the struggle between the “Big Three” Michelin may have been dealt the worst hand. Bridgestone’s and Goodyear/Dunlop’s pressure on the home market of the French is growing. Bridgestone with its immensely strong financial power is considered capable of becoming the clear number one in the global tyre market.
With a fuel consumption of less than three litres per hundred kilometres (approximately 95mpg) the new Volkswagen Lupo TDI sets new standards. The reduced consumption has been achieved by a combination of various measures; the use of light-weight forged wheels by Fuchs is for instance a contributory factor to the reduced weight of the vehicle. On the tyre side, Bridgestone/Firestone has scored in original equipment with the B 381 Ecopia, size 155/65 R14 75T. The name, made up from “ecology” and “utopia” is also the statement of a programme, which will exploit experience gained in the construction of this tyre for future Bridgestone/Firestone products. The tyre manufacturer achieved weight reduction by using aramid instead of steel in the belt and light-weight polyester in the casing. Thanks to its clever rubber compound formula the tyre’s rolling resistance has also been optimised and at the same time has fulfilled the tyre manufacturer’s ecologically motivated desire for noise reduction. As an equivalent for the winter season Bridgestone recommends the WT 12 tread pattern.
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