Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.
(Akron/Tire Review) The Wall Street Journal reported this morning that Bridgestone/Firestone North American Tire (BNAT) is now recommending a maximum life span for passenger vehicle tyres – 10 years. This is a clear break from other US tyre companies, which have fought state and federal attempts to mandate a specific life span and/or require “born on” dates on tyre sidewalls.
(Akron/Tire Review) Bridgestone/Firestone North American Tire’s Canadian operation and the Quebec government will invest $53.3 million (Canadian) on improvements to the company’s 40-year-old Joliette, Quebec, tyre plant.
The deal was announced last Friday, and is intended to preserve some 1,250 jobs at the plant. Bridgestone/Firestone Canada Inc will contribute $49.8 million and the provincial government will add $3.5 million. Most of the funds will go toward new equipment and facility reorganization.
Bridgestone Europe has opened its first European First Stop “Model Store” in Zaventem, Belgium in the presence of Francis Vermeiren, Mayor of Zaventem; Minekazu Fujimura, chairman, CEO and president of Bridgestone Europe; and Günther F Unterhauser, senior vice president sales and marketing.
Goodyear’s ultra-high performance Eagle F1 GS-D3 has been awarded first place in a test of 11 top competitors conducted by the editors of Car & Driver. The F1 was praised for its strong wet performance and for have dry handling characteristics comparable with the best dry performers. Continental’s ContiSportContact 2 took second place earning compliments for its “very good” performance in the wet. Yokohama’s Advan Neova AD07 took third place and was praised for its grip: “If you’re looking to cut the quickest lap times while using a street tyre, this is the one to have,” the magazine reported.
When Bridgestone recently announced that it would increase prices in Europe it was the latest in a string of decisions by tyre manufacturers around the world. It seems that no matter where in the world a company is based, companies cannot avoid the increased price of raw materials and particularly natural rubber, synthetic rubber and steel. But T&A would like to know what you think about the recent spate of price increases issued by manufacturers around the world? Are they a necessary evil, a stealth tax on distributors or just the result of prudent financial planning on the part of the manufacturing business? To place your vote and leave your opinion click here.
Formula 1 has gained an 11th team, although it is not certain they will compete in 2006. Former Grand Prix driver, Aguri Suzuki, made an application to compete next year in a car powered by Honda engines and running on Bridgestone tyres. However the fact that the team have to build their own chassis means the Super Aguri Formula One is facing an uphill battle to be ready in time for the beginning of next season.
The team will be based in Tokyo with race operations situated at the former TWR headquarters in Leafield, Oxfordshire, the Telegraph reported. Takuma Sato, BAR test drivers Anthony Davidson and Adam Carroll, and Super Aguri IRL driver Kosuke Matsuura are all said to be under consideration for the drivers’ jobs.
Bridgestone Corp has announced a 32.5 per cent increase in profits, resulting from increased sales volumes and prices increases. While the company appears to have offset the effects of higher raw material costs, Bridgestone executives have left the business’ annual outlook unchanged.
Goodyear is reportedly considering returning to the Formula One motorsport series. F1total.com reports that the American manufacturer is considering getting involved in the sport as a way of responding to the improved market performance that Michelin and Bridgestone have achieved through their involvement. The F1 website speculates that Goodyear could apply for the FIA contract as soon as the series reverts to using a single tyre supplier. Goodyear could also be competing with Kumho for a future F1 contract, the website states.
Bridgestone UK has promoted Keith Thomas to the position of national account manager, with Simon Davies taking up Mr Thomas’ previous role as national account executive. According to Keith, the promotions illustrate Bridgestone’s commitment to enhancing its UK sales operations.
Bridgestone Europe NV/SA announces that it will increase prices on all of its tyre brands and categories. It will apply to all replacement channels in all European countries. The increases are up to 5 per cent and are scheduled to take effect from 1 January 2006.
According to Guenter Unterhauser, senior vice president sales & marketing of Bridgestone Europe: “Our manufacturing divisions are facing huge increases in raw materials costs. The recent increases in oil based raw materials, as well as natural rubber and energy, puts us in the situation where we have to increase prices.”
Bridgestone UK and Truck Point, its network of independent truck tyre dealers, have won a three-year contract with wholesale food distributor 3363 First for Foodservice to provide total tyre management services.
Bridgestone Corporation officially opened Bridgestone (Shenyang) Steel Cord Co, Ltd, in Liaoning Province, China. Bridgestone invested US$94.3 million in the construction of the plant, which began producing steel cord for truck and bus radial tyres in August this year. Production capacity is projected to reach 70 tons per day by the end of 2007.
About 100 people attended the opening ceremony, including Chinese government and municipal officials such as Song Qi, deputy mayor of Shenyang. Heading the Bridgestone contingent were Masaharu Oku, the board of directors, vice president and senior officer responsible for tyre production and distribution, Hiromichi Odagiri, vice president and senior officer, chief representative of Bridgestone tyre operations in China, Kaoru Fujioka, vice president and officer in charge of steel cord, and various other plant officials.
(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) announced that the 2006 Subaru Impreza will be fitted with Bridgestone Potenza RE92 tyres. Impreza WRX sedan and wagon models will sport the Potenza RE92 tyres in size 215/45ZR17. ”Interlocking triangulated blocks and circumferential grooves in the tread design” enhance wet, dry and snow traction, according to BFNAT. “The computer-enhanced tread design also minimizes road noise, and the tyre’s polyester cord body promotes ride comfort,” the manufacturer added.
Bridgestone has announced that its Potenza RE050 tyres will be fitted onto the Ferrari GG50 concept car designed by world- designer Giorgetto Giugiaro. The Ferrari GG50 was designed by Giugiaro to celebrate his 50th year engaged in car design. The concept model, based on the Ferrari 612 Scaglietti, is the only one of its kind in the world and is not intended for production or sale.
Bridgestone Corp has announced huge expansion plans, which could see the manufacturer spend as much as 200 billion yen (£990 million) every year between now and 2008.
Bloomberg has reported that Bridgestone is pre-empting a stagnation in the domestic Japanese market by increasing investment in new factories and upgrading equipment. The company is aiming for sales of 3 trillion yen (approximately £15 billion) by 2008, with a profit margin of 5 per cent, company president Shigeo Watanabe told a Tokyo press conference. “We are aiming to capture about 20 per cent of the global market share for tyres” by 2008, from the current share of “between 18 per cent and 19 per cent,” he said.
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