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Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

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Bridgestone R249 Voted Spanish Truck Tyre of the Year

Bridgestone’s R249 steer-axle radial has been voted commercial vehicle ‘Tyre of the Year 2006’ in Spain. The award, promoted by ‘Neumáticos y Mecánica rápida’ magazine, is now in its seventh year. Winners are selected by a group of more than 50 independent professionals, ranging from tyre workshop technicians to distributors, representatives of the media and members of several associations.

Bridgestone reports that it conducted extensive testing in nine countries, including Spain in the course of producing the R249. The manufacturer designed the product based on user requirements identified in a long-term study covering almost 1000 European fleets.

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BFNAT Gives Consumers 30 Days to Try, Decide

(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) launched a new consumer tyre sales effort that gives buyers 30 days to decide if they want to keep their recently purchased Bridgestone, Firestone or Dayton brand tyres. “Buy & Try 30-Day Guarantee” starts 1 February, and “puts consumers in the driver’s seat,” said Phil Pacsi, BFNAT’s executive director of consumer tyre brand marketing. “If after 30 days or less the consumer is not satisfied with the performance of our tyres we will refund their money.”

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Bridgestone RFT OE on New Mazda Miata

Bridgestone Potenza tyres will be original equipment on Mazda’s redesigned 2006 MX-5 Miata. Bridgestone will supply the roadsters with Bridgestone Potenza RE050A RFT Run-Flat tires and will offer its Blizzak winter run-flat tyres as aftermarket replacements for the model. Bridgestone has been supplying tyres to Mazda since it brought the Miata to market in the United States in 1990. The redesigned MX-5 Miata features a larger interior and exterior and a new 2.0-litre DOHC aluminium 4-cylinder engine that produces 170 horsepower.

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Bridgestone to Supply Super Aguri F1 Team

Bridgestone Motorsport has announced that it has entered into a multi-year agreement with the Super Aguri F1 Team for the supply of Bridgestone Potenza Formula One tyres. The agreement will commence immediately and the team is expected to run for the first time on Bridgestone F1 tyres at a shakedown test in February.

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New Role for Bridgestone Analyst

Bridgestone UK’s sales force in the Midlands has been boosted by the appointment of Sally Whittall to the role of area sales manager, replacing Simon Davies who recently took up a new role as national account executive.

Whittall has worked at Bridgestone for the past five years as a pricing analyst in the marketing department, and is planning to use her marketing skills to bring a fresh approach to the sales team.

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Maxxis Moves up a Gear

For nearly three decades, the East Anglian company Bickers has been developing the Maxxis brand in a number of niche markets, including motorcycles and scooters, Moto-X, ATV and lawn care. Now, following the establishment of a joint venture between Maxxis and Bickers (Maxxis International UK plc), a concerted effort will be made to develop the brand – especially in the passenger car tyre and LCV markets.

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Coach Company: Michelin Beats Bridgestone for Durability

Kirkcowan-based Kings Coach Hire, located in Dumfries and Galloway, has completed a trial using a set of Michelin and Bridgestone tyres on two similar vehicles operating on virtually identical local bus routes.

The Michelin 17.5 inch XZE2 tyres were fitted to a 31-seat midibuses in March 2005, with the tyre performance on both buses closely monitored. The Bridgestone tyres were replaced after 48,000 km whilst, in comparison, the Michelin tyres are said to have already covered 89,000 km, with a further 4mm of tread remaining.

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Far From Running-Flat

So far the growth of run-flat tyre sales has been almost exclusively through OE business. As the replacement market becomes more and more visible, Tyres & Accessories to took the opportunity to ask Goodyear Dunlop UK MD, Dick Johnson; Michelin’s Technology Centre Europe director, Bernard Delmas; and Bridgestone UK marketing manager, Andy Lane, for a deeper insight in the development of the run-flat aftermarket.

Last month Bridgestone announced that it had shipped its three-millionth run-flat tyre in total. At the same time the UK wing of the multi-national manufacturer said its run-flat sales boomed in 2005. While 3 million run-flats may sound like a lot of tyres, speaking to other manufacturers puts the Japanese company’s figures into context. Bernard Delmas, director of Michelin’s Technology Centre Europe, described the segment as a “fledgling market” which equated to 1 per cent of 300 million, in terms of the total European OE market.

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KMart Buys Shell Australia’s Tyre Depots

In Australia, Kmart Tyre and Auto Service is to acquire 90 Shell Autoserv and Auto Care branches for an undisclosed fee. Under the agreement, effective from 20 February, Shell Autoserv and Auto Care sites will be progressively rebranded as Kmart Tyre and Auto Service.

Kmart’s owner, Coles Myer, said all current Shell Auto Care and Shell Autoserv employees will be offered a role with KMart Tyre and Auto Service. Kmart Tyre and Auto Service managing director John Sink said the deal makes his company the largest car servicing business in Australia with over 280 stores, many located next to Coles Express Service Stations.

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Australia: Bridgestone Says Imports Affecting Domestic Sales

Bridgestone Australia Ltd says sales of locally made tyres remain under intense pressure from cheap imports. The Australian wing of the Tokyo-based company reported a 10 per cent rise in annual net profit to AUS$10.30 million for 2005 (£4.38 million, 6.38 million euros).

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Flexible New Zafira Fits Bridgestone Tyres

Vauxhall has launched a new version of its user-friendly Zafira, which fits Bridgestone tyres as original equipment. Featuring the versatile Flex7 seating design that first appeared on the original car in 1999, a wide range of engines, and a choice of Bridgestone’s Potenza or Turanza tyres, the new Zafira is expected to become a popular choice for UK drivers.

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Bridgestone Concept Tyres Exhibited in Detroit

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Bridgestone Corporation has equipped two concept vehicles with custom-made Bridgestone Potenza tyres for an exhibition stand at the 2006 North American International Auto Show in Detroit. The one-off Bridgestone brand tyres were built in cooperation with Mazda and Infiniti, the original equipment automotive manufacturers’ vehicles on which they will be featured.

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Bridgestone Opens Shanghai Retail Store

Reports in the Shanghai Daily say that Bridgestone has opened a 1.6 million Yuan (US$ 198,270) “Car Wing” store in Shanghai. The store covers 789 square metres and is Bridgestone’s largest in China. It is also the first built by the tyre manufacturer, as its other stores were built by dealers.

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Shoshi Arakawa Named as Bridgestone President-Elect

The next president and chief executive of the Bridgestone Corporation will be Shoshi Arakawa (61), the former head of the company’s European operations. His appointment will become effective on 30th March.

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Trust Fund Donations Top $3 Million

(Akron/Tire Review) Bridgestone Americas Holding said that the Bridgestone/Firestone Trust Fund donated more than $3 million to nearly 700 US charities and non-profits in 2005, including more than $800,000 to charities in Middle Tennessee. The donations included relief funds for victims of Hurricanes Katrina and Rita.

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