The “Fast Follower”
This year’s Reifen Messe Essen saw Alliance Tire share its stand with exclusive German marketer, Bohnenkamp. With Alliance president Joseph Anglister leading the way, several of the specialist Israeli manufacturer’s managers were on hand to speak to visitors.
European sales and marketing manager, Rami Einav, confirms that the $85 million dollars the company has invested in recent years is now paying dividends, with Alliance becoming an attractive off-take partner for larger companies. This is particularly important when you consider that the company’s 900 highly productive employees work around the clock, 363/364 days a year.