Michelin Top in US OE Tyre Satisfaction Across All 4 Segments
Michelin ranks highest in customer satisfaction among original equipment (OE) tyre manufacturers in all four segments examined, according to the J.D. Power and Associates 2007 Original Equipment Tire Customer Satisfaction Study. Bridgestone was rated average or below average in every survey, coming last in the sport/luxury research where Bridgestone may have expected to have been strongest.
The study measures overall customer satisfaction with their original equipment tyres in four segments: luxury/sport; mass-market/non-luxury; pickup/full-size van; and SUV. Within each segment, five key factors are examined to measure customer satisfaction. They are: wearability, appearance, traction, ride and handling. Rankings are based on owner experiences with their tyres during the first year of ownership.
Michelin ranks highest and well above the industry average in each segment and performs particularly well in all segments on all five factors. Additionally, the 2007 study marks the fourth consecutive time Michelin ranks highest in the luxury sport and SUV segments, and the third consecutive time within the pickup/full-size van segment.