Bridgestone Gets Star Billing at Super Bowl
Tyres will be given a high profile during the United States’ most watched televised event thanks to an agreement cemented between Bridgestone Firestone North American Tire (BFNT) and the National Football League (NFL). The deal, announced on November 7, gives Bridgestone title sponsorship of the NFL Super Bowl XLII and Super Bowl XLIII, as well as of the “Bridgestone Super Bowl Halftime Show” on both occasions.
“This is an unprecedented opportunity to showcase the Bridgestone brand to the world,” said John Gamauf, president of Consumer Tire Replacement Sales, BFNT. “We’re thrilled to partner with the NFL brand in presenting one of the most high-profile and entertaining programs in all of sports: The Bridgestone Super Bowl Halftime Show.”