Bridgestone Promotes Safe and Green at Geneva
Bridgestone has used the opportunity afforded by the Geneva Motor Show to feature road safety exhibits alongside its latest products. 2007 was the third year for the company’s Think Before You Drive road safety campaign, and the year’s activities have been reviewed in detail; these include the findings from the approximately 70,000 tyre safety checks conducted throughout Europe between 2005 and 2007. This joint Bridgestone / FIA Foundation (Fédération Internationale de l’Automobile) initiative is aimed at reducing road accidents by promoting simple safety procedures, including correct tyre care. The tyre safety check findings are projected to illustrate how tyre maintenance can contribute to what Bridgestone calls a ‘safer and greener’ society.