Bridgestone Promotes BT-016 Bike Tyre in Pedrosa Campaign
Bridgestone UK has initiated a new media campaign featuring MotoGP star Dani Pedrosa to promote its hypersport BT-016 motorcycle tyre. According to wholesaler Bike Tyrestore, the BT-016 has quickly become established as one of the most popular choices for riders of sports and hypersports bikes, following it’s launch earlier this year.
Homing in on the widely publicised decision by MotoGP star Dani Pedrosa to switch from Michelin tyres to Bridgestone in the later stages of the 2008 World Championship, the high profile advertising campaign will catch readers of most of the main two-wheel consumer magazines, including the big selling weekly Motorcycle News.